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March 01, 2016 | If you are looking to craft a press release, especially if you have never done so before, it may seem like a daunting task. The good news is that after you have written a few, you will become familiar with the flow of a good press release.
February 15, 2016 | What strategies, within your content marketing, do you have in place to retain or look after your existing customers?
February 12, 2016 | We have now entered 2016 and front and center of marketing chatter is content marketing.
January 22, 2016 | Distributing your press release and sending it out to the media is one thing. Ticking the media off so that they are never interested in your future stories is another.
December 23, 2015 | 24-7 Press Release Newswire has heard some murmurs in the press distribution industry about content-rich press releases being more popular with the search engines. Although this may be correct, you still need to think about making your content readable.
December 03, 2015 | You need to view the year ahead from 10,000 feet. This means your communications strategy needs to consider all the communication vehicles you can use including your press releases.
November 19, 2015 | Those who write extremely good content that is valued by their audience will continue to receive media attention and thrive; those who don't will see their information fade into the background, reaching a smaller and smaller audience.
November 13, 2015 | By using a press release distribution or a content syndication service you can now directly reach your customers with your holiday themed news that doesn't sound "pitchy" or sales oriented.
October 27, 2015 | Forrester research has backed this up by advising that "many brand marketers fail to plan for the distribution and discovery of their content.... Marketers should address distribution at the strategy stage...."
October 13, 2015 | Don't make the common mistake of leaving the distribution of your press release to the last minute!