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December 03, 2015 | You need to view the year ahead from 10,000 feet. This means your communications strategy needs to consider all the communication vehicles you can use including your press releases.
November 19, 2015 | Those who write extremely good content that is valued by their audience will continue to receive media attention and thrive; those who don't will see their information fade into the background, reaching a smaller and smaller audience.
November 13, 2015 | By using a press release distribution or a content syndication service you can now directly reach your customers with your holiday themed news that doesn't sound "pitchy" or sales oriented.
October 27, 2015 | Forrester research has backed this up by advising that "many brand marketers fail to plan for the distribution and discovery of their content.... Marketers should address distribution at the strategy stage...."
October 13, 2015 | Don't make the common mistake of leaving the distribution of your press release to the last minute!
October 08, 2015 | A couple of hints to help you receive the maximum reach possible for your press release.
September 28, 2015 | There are a number of reasons why a company may distribute news online. Ensuring you are doing it for the right reason is pertinent.
February 25, 2015 | Press release distribution is one of the best ways to gain SEO, as long as the press release is well written, informative and mentions the brand often but not frivolously.
December 08, 2014 | The period between Thanksgiving and the New Year is a golden opportunity to strike with a story to end out the year or jumpstart the next year.
December 12, 2014 | Before you distribute your press release, ask yourself, "Is this something my target audience can become attached to, or is it simply a broadcast press release that rambles on?"