Article Library


Distributing Your Press Release is One Thing. Engaging Your Audience is Something Else.

Distributing Your Press Release is One Thing. Engaging Your Audience is Something Else. Are You Doing What is Required to Engage Your Audience?

December 12, 2014 | Before you distribute your press release, ask yourself, "Is this something my target audience can become attached to, or is it simply a broadcast press release that rambles on?"

A little about Google's Panda 4.1

Google's Panda 4.1

October 23, 2014 | With all this talk of "high quality content" early analyses of this newest update show that news sites and content-based sites are considered high quality.

Becoming an Editor's Best Friend: Writing a Newsworthy Press Release

Becoming an Editor's Best Friend: Writing Something Newsworthy

September 07, 2014 | There's a certain skill to writing a press release and adhere from it sounding like spam or an advertisement.

Integrating Public Relations to Help Your Company Grow

Integrating Public Relations to Help Your Company Grow

September 07, 2014 | With the use of public relations you're not limited to an ad space as it can reach a larger audience.

Webinars, Seminars, and Press Releases

Webinars, Seminars, and Press Releases

September 07, 2014 | Webinars are great because it reaches a big scope of audience that you might not have otherwise reached with traditional seminars.

Using a press release to build a brand

Press Releases: Building Blocks for Creating a Brand

July 31, 2014 | A brand is how you represent your business and how people see it. Press releases are a powerful tool for branding that, if attended to properly, will maintain your brand's consistency and keep your business thriving.

Using the Semantic Web to Get the Most from Your Online Marketing Efforts

April 03, 2014 | With the ever-changing web posing potential problems for modern marketers, utilizing the semantic web is a must-have when considering how to professionally promote your products and services through a press release services.

No Marketing Phase is an Island

April 07, 2014 | When initiating a content marketing plan, there is one common mistake many companies make: they fail to see how each stage of the marketing plan affects the other.

SEO: Fine Line Between Helper and Hinderer

SEO: Fine Line Between Helper and Hinderer

April 01, 2014 | So how do we optimize press releases with all these new changes? The answer may surprise you, but it's to take it back old school and write good material.

Five Ways to Write a Press Release for Optimal Results

April 01, 2014 | The nature of the media game is always unpredictable, but you can increase your odds of success by sending out a well-written press release.