BMF Wheels is Becoming SOTA OFFROAD

    ANAHEIM, CA, September 18, 2015 /24-7PressRelease/ -- BMF Wheels, Inc., the industry leader in aftermarket wheels for lifted and leveled trucks and the originator of the black & milled "Death Metal" finish, is excited to announce that it is changing the name of their brand and company to SOTA OFFROAD.

This change is due in part to a litigation that has been ongoing since the summer of 2011 when BMF Wheels was sued in federal court by CFE Racing, Inc. a manufacturer of racing engine heads. After a jury trial in 2013 the Judge ruled that if BMF Wheels changed its logo and used a disclaimer, then it could keep its trademark and could keep making wheels under the BMF Wheels mark. BMF Wheels fully complied with this ruling. Recently, however, an appellate court overturned this finding, ruling that BMF Wheels was required to use a mark that did not contain BMF. While BMF Wheels strongly disagrees with this decision, it has decided to change the name of the company to SOTA Offroad in an effort to move forward with its business. Blake Ramthun, one of the founders of BMF Wheels, said, "In a word this whole legal process has been unbelievable. We find it hard to believe that anyone would think that our products are even remotely related to racing cylinder heads, but it's time to move forward."

Although BMF Wheels is changing its name, it will remain committed to providing the highest quality products for its customers. Brock Weld, one of the founders of BMF Wheels, said, "Our highest priority is with our customers and making amazing products for them to express their specific lifestyle. It is time for us to focus all of our attention on that alone." All of the current designs of BMF Wheels will stay the same but will simply be rebranded as SOTA Offroad. SOTA was the name of the first design of BMF Wheels and was the logical choice for this transition. The current design of the SOTA name will be renamed to S.K.U.L. and SOTA Offroad will continue to offer the Novakane, F.I.T.E., REHAB, B.A.T.L., BRAWL, A.W.O.L., M-80, and R.E.P.R., and the Pro-Series bead-loc designs, SSD & DRT. SOTA Offroad has just finished adding another production facility to keep up with customer orders and demand for these designs. This new facility will significantly improve overall capacity and product availability.

The entire SOTA Offroad lineup will be on display at the upcoming SEMA Show in Las Vegas, November 3rd - 6th at the Las Vegas Convention center in Booth 34153 where the new SOTA Offroad S.C.A.R. design will be debuted and will feature our new "displacement" milling process.

In addition to maintaining all of its current designs, SOTA Offroad will continue with the same ownership, sales and management team that was in place before this transition. To help facilitate the brand change SOTA Offroad has also engaged National Sales & Marketing (NSM), LLC to augment the ongoing promotion and sales support for the Company. NSM is a leader in the off-road & performance truck aftermarket and their expertise will be a perfect fit with SOTA Offroad going forward.

All BMF Wheels backorders will be filled by the end of October 2015 as the transition to SOTA Offroad is implemented. SOTA Offroad will begin shipping wheels during the last week of October 2015. Several new products in addition to wheels are planned for the SOTA Offroad lineup and information on those products will be released in the coming months.

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