CHICAGO, IL, November 12, 2009
/24-7PressRelease/ -- Sylver Consulting, a research and customer-driven innovation firm based in Chicago, IL, helps Hudson, an international staffing, recruitment and talent management company, to redesign their intranet to address the unmet information needs of their employees.
Three years ago, Hudson started an initiative to redesign their intranet, believing that it should and could be a productivity tool for the organization. Sylver Consulting worked with Hudson to really understand the "sales culture" of the company, interviewing and observing the workflows of varied roles, functions and departments across the North American offices of the organization.
Brianna Sylver, President of Sylver Consulting explains, "Hudson knew that the answer regarding how their intranet should be redesigned existed within their employees. Sylver Consulting just helped them to cull that knowledge. We designed an Exploratory Ethnographic Research project intent on really understanding how people work. We didn't go in asking for feedback on their existing intranet or ask them to hypothesize what they might like to see in the redesign. We watched them work, saw their real work challenges and then suggested ways that the intranet could help to fill those information gaps."
Kris Rzepkowski, Director of Interactive Marketing in North America at Hudson, comments on how Sylver Consulting helped them "The ethnographic research provided by Sylver Consulting on our employee behavior and work styles set a foundation for the success of our intranet launch. Everyone in the organization found it worthwhile to have a much deeper understanding of our "sales culture" and what that means to our intranet approach. For the entire development cycle of the 3-year project we were able to refer to the research every time we had questions on how to focus functionality, design and content around our user needs. The end result was a well-received intranet launch. To quote one user, 'I thought this was the way our intranet should have been 3-years go'. Thanks to Brianna's high-quality research, and our user-centered design principles, that's all we need to prove success!"
Hudson's new intranet is more engaging and provides Hudson employees with the tools to boost productivity. The highly customizable new platform encourages collaboration and makes searches fast and precise. It's been so successful among its North-American users that Hudson is beginning to introduce the new platform and functionality to their other Global regions.
If interested, a video highlighting the key functionalities of Hudson's redesigned intranet can be found here: http://www.youtube.com/watch?v=39052avrBlU
About Hudson
Hudson (NASDAQ: HHGP) is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide. From single placements to total outsourced solutions, Hudson helps clients achieve greater organizational performance by assessing, recruiting, developing and engaging the best and brightest people for their businesses. The company employs nearly 2,500 professionals serving clients and candidates in more than 20 countries.
About Sylver Consulting
Sylver Consulting goes far beyond the capabilities and deliverables of a traditional marketing research firm. With a focus on customer-driven innovation, Sylver Consulting's areas of expertise are designed to fully support R&D, product development and marketing functions within an organization in the areas of innovation research and planning across a broad range of products, services and processes. The firm's core services include: Innovation Research, Innovation Planning Workshops, Integrated Custom Research and Cross Border Research. All are designed to leverage the firm's core philosophy of Design Ethnography, the principal qualitative research method used in Sylver's work.
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