/24-7PressRelease/ - COLUMBUS, OH, November 01, 2005 - "There are a multitude of condoms on the market today," states Brian Frank, Marketing Manager for Undercover Condoms. "We wanted to offer our customers more than just a way to buy condoms online, we also felt we should help educate them, and raise awareness about condoms and safer sex products. If you visit a site like ours, you have hundreds of styles of condoms to choose from, but which one is right for you? That's why we added reviews and ratings to our site over two years ago."---
Undercover Condoms (http://www.undercovercondoms.com), a condom and safer sex retailer, created a user interface that allowed their customer's an easy way to rate the condoms that they had used. Visitors can rate the condom overall with one to five stars, and then write a brief description of their experience. This review and rating system allows visitors to evaluate each condom and decide if it is right for them.
"We get a wide range of responses," admits Frank, "But the majority are real, honest reviews of our products. We realized that we had a wealth of knowledge here and decided that we should look for ways to share it with the public." Undercover Condoms has compiled its Official Undercover Condoms Top Ten. Among other factors, this ranking system is based on actual reviews by customers.
Rank Product Name Popularity Index
1 Trojan Magnum Lubricated 250
2 Lifestyles Snugger Fit 227
3 Trojan Magnum XL Lubricated 237
4 Durex Avanti 109
5 Trojan SUPRA Spermicidal Lubricated 78
6 Trojan Non-Lubricated 75
7 Trojan Shared Pleasure Warm Sensations 69
8 Okamoto Beyond Seven 68
9 Okamoto Crown Skin Less Skin 61
10 Durex Extra Sensitive 61
The rankings are based on the "Popularity Index," which is calculated using a carefully weighted formula that takes into account sales volume, customer reviews and other factors such as repeat purchase analysis. This index provides an accurate way to rank condoms based on reviews by actual people. "The best part of our review system is that anyone can review the products," beamed Frank. " You don't have to make a purchase to rate your favorite condoms. "If you don't see your favorite brand you can add your review and it makes a difference."
"This year, we've seen the emergence of many specialty condoms targeting particular sizes and sensations," stated Frank. The number one ranked condom in the study was the Trojan Magnum. Trojan brand condoms accounted for 50% of the condoms in the top ten. "In our top 10 we have two larger sized condoms, two smaller sized condoms, condoms with warming sensations and two offerings from Okamoto that are known for being especially thin. People want more personalization in their condoms these days. I see this as being the wave of the future. It is no longer a one-size-fits-all world."
"Another very popular product class that was excluded from this list is vibrating condom rings. These products come with condoms, but are not technically condoms, so we excluded them from the list. If I had to predict a trend for the coming year, I'd have to say that condoms with vibrating rings are really catching on. Two of our most popular products are vibrating rings, one called the Pleasuring, and the other manufactured by Trojan," said Frank.
"I hope that this extra effort can add to the user-experience and ultimately make people happier and more satisfied with their condom purchases. In the end, the more satisfied they are, the more likely they are to continue to protect themselves. If we can make a small difference in the prevention of HIV and other sexually transmitted diseases then we are all for it, said Frank in conclusion.
About Undercover Condoms
Undercover Condoms is an online condom and safer sex product retailer and sells brand name condoms, dental dams, and lubes directly to consumers via its website at http://www.undercovercondoms.com/. Operating from a custom-designed call-center and warehouse facility in Columbus, Ohio, the company has been selling condoms online since 2001 and has established a reputation as an on-line leader in privacy, convenience, and discount prices for consumers. Visit Undercover Condoms on the web at http://www.undercovercondoms.com/
Undercover Condoms is a leading online condom retailer. For more information please contact Brian Frank at 614-921-2558.
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