We the Creative Announces 2013-2015 City of Santa Monica Interactive Annual Report

    SANTA MONICA, CA, July 17, 2016 /24-7PressRelease/ -- Santa Monica is a dynamic & vibrant city, and WTC was tasked with creating a report that was the city's equal. The goal was to be enticing and convey a range of information to a diverse audience as Santa Monica has the distinction for having a civically engaged community.

WTC created a multi-media platform for the report utilizing web, video and social components. The cornerstone of the piece is a video that features a variety of Santa Monica's public officials speaking about it's recent accomplishments. The video is brought to life with motion graphics, high-energy effects, and quick snapshots and infographics to bring forward important statistics and facts...features also implemented into the online report. In addition, the simple navigation provides the viewer easy access into important topics like innovation, infrastructure, mobility, special projects and more.

WTC principal and creative director, Joven Orozco, says the project's challenges pushed his team to create something truly unique. "We knew this piece would have to serve many different audiences, so we had to be thoughtful about how we presented the information. Understanding that people absorb information in different ways, some quickly skim through the information, while others read more deliberately, we used our run/jog/walk philosophy for our design and architecture of the report. We wanted to create something both welcoming and accessible to accommodate all three styles," he said.

The report is available at http://annualreport.smgov.net/.

We The Creative (WTC) provides creative marketing services including branding, full-scale advertising campaigns, strategic conceptualization, collateral materials, experiential design, website development and media production. Our agency is the public sector division of Jovenville, LLC., a leading creative agency specializing in consumer brands, established in 1995. For more information visit wethecreative.com, contact Nikita Russell at [email protected] or call 877 887-1318

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