AURORA, CO, April 29, 2022 /24-7PressRelease/ -- Chad Lucero has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Lucero's unique achievements began on the diving board and have progressed to corporate and volunteer boards. While on an athletic scholarship in college, he competed as an Olympic caliber diver on the USA National Diving Team – a highlight of his athletic career -- and soon thereafter explored his second athletic passion when he played minor league baseball. He successfully juggled his athletic accomplishments with his exceptional dedication to his education, culminating in a double major in undergrad followed by a Master's degree. His education and drive have enabled his corporate success as CEO of various companies.
After earning a Bachelor of Science degree in Business from the University of South Carolina, Columbia with a double major in both Marketing, Insurance and Economic Security, Mr. Lucero obtained a Master of Science and Technology Management degree from Arizona State University. He began his career in the consumer products industry in sales, marketing, category management and business development, working on national and global brands. He has successfully worked in verticals such as confection, beverage, food, household goods, air fresheners, soaps and detergents, hair and skin care, collectables, pharmaceuticals, aesthetic medicine, orphan drugs, in-office dispensing, medical device and capital equipment, global alternative financing and retail and educational toys.
Because of his tenacious work ethic and his success in growing the sales and business units he managed, he was quickly recruited by successively larger consumer products and pharmaceutical companies. After only a few years in the industry, he was recruited by The Dial Corporation and was quickly promoted to Senior Director of Corporate Trade Marketing and Business Development. During this time, Mr. Lucero had the great pleasure of serving on the board of the Boys & Girls Club of South Phoenix and working hands-on with the children as their baseball coach.
After a number of years with The Dial Corp., he was recruited by Upper Deck, the premier sports collectibles and sports entertainment company, to become the General Manager of National Accounts. Following his success at Upper Deck, Mr. Lucero became the new General Manager for the Western Division at MetRx Nutrition Inc., where he successfully grew and expanded the MetRx brands.
Mr. Lucero was soon thereafter recruited by Medicis Pharmaceuticals, the nation's largest independent pharmaceutical company, where he spent more than a decade serving in continually progressive leadership roles. His initial role was as Director of North American Sales and Marketing, Consumer Products and Package Goods. After quickly becoming the go-to executive called upon to grow business divisions via sales and brand-expansion, he was promoted to Executive Director of North American Operations, where he oversaw distribution and corporate sales in the pharmaceutical, device + capital equipment, and OTC departments. Mr. Lucero was regarded for his adeptness at quickly transforming a broken business unit into a key profitable entity within the corporation. During this window of time, he was tapped to launch a new technology for Medicis -- an aesthetic medicine in the form of high-cost Capital Equipment. He was then promoted to General Manager Global Sales and Marketing, where he ran a worldwide sister-company of Medicis Pharmaceuticals, called Ucyclyd Pharma. This organization focused on global sales and marketing of life-saving Orphan Drugs.
In 2010, Mr. Lucero ventured into the entrepreneurial world, where he and a partner founded a very successful in-office pharmaceutical dispensing company called UniteRx.
Since 2014 Mr. Lucero has operated as President and Chief Executive Officer of multiple global organizations, again being known for his ability to turn around broken business models. Capital 2 Thrive and Relevant Play are two of the companies he continues to lead. He attributes his success to being taught by his parents how to work hard and smart, and to surrounding himself with fantastic team members at all levels.
Mr. Lucero was drawn to his professional path by his innate want and need to learn and understand how and why people and corporations make decisions which ultimately lead to success or failure. He has always had an innate passion to solve tough challenges quickly and successfully. In this ever changing world, he continues to be driven by his dedication to improve the lives of his employees, consumers, patients and others around the world as he continues to strive forward while always trying to give back to those who will inherit the world when he is gone.
About Marquis Who's Who®
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Today, Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® now publishes many Who's Who titles, including Who's Who in America®, Who's Who in the World®, Who's Who in American Law®, Who's Who in Medicine and Healthcare®, Who's Who in Science and Engineering®, and Who's Who in Asia®. Marquis® publications may be visited at the official Marquis Who's Who® website at www.marquiswhoswho.com.
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