Her expertise focuses on digital communications, brand affinity by creating meaningful community connections, advertising, event coordination and promotions.
PUEBLO WEST, CO, September 06, 2022 /24-7PressRelease/ -- Lori Lovato Arellano has been inducted into Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
An expert in marketing, digital and traditional media, public relations and business communications, Ms. Arellano utilizes her skills to establish positive brand relationships. She has functioned as the business owner of Active Media Professionals and as the marketing director for Legacy Bank since 2014. She recently advanced in her role with Legacy Bank to become the marketing coordinator for InBank in a recent merger. In her present role, she serves her customers by developing creative brand imaging and messaging for both external and internal audiences. Her expertise focuses on digital communications, brand affinity by creating meaningful community connections, advertising, event coordination and promotions. She is especially focused on unifying brand messaging and visual perception to achieve consistency.
Prior to starting her full-service marketing agency and joining Legacy Bank, Ms. Arellano began her career as an on-air talent for McCoy Broadcasting in 1994. In 1997, she worked as a human resources and marketing assistant for Sunstone Hotels until 1998 moving on to become a multi-media marketing consultant for the Star Journal Publishing Corporation. To prepare for her career, Ms. Arellano earned a Bachelor of Science in mass communications, advertising, broadcast and public relations from Colorado State University Pueblo in 1996.
In addition to her main career pursuits, Ms. Arellano has contributed to four published magazines on advertising, layout and design, as well as content development. She is a content contributor and campaign developer for both multi-location corporations and non-profits. Likewise dedicated to civic advocacy, she is an advisor for the Pueblo Community College Foundation, having previously sat on the board of directors and earning an Honorable Service award for her dedication. She was further honored as the Outstanding Woman of 2022, by the Pueblo Library District for her work with Pueblo Community College's Foundation for over a decade. She volunteers with local nonprofit organizations to serve on behalf of her community, for which she was recognized by the Pueblo Pandemic Recovery Team in 2020.
In recognition of her excellent work throughout her career, Ms. Arellano has been honored numerous times, starting in 2002 when she placed in Best Use of Color in an Ad and in Best Small Space Ad with the Colorado Press Association. In all, Ms. Arellano has been recognized seventeen times by the Colorado Press Association for Excellence in Marketing including honors for Best Ad Campaign in 2012. The following year in 2013, Ms. Arellano received recognition from the Southern Colorado Press Club for Excellence in Advertising and in 2015, she received acknowledgement for being a part of the Fastest Growing Ford Store team in a 5-State Region. The Boys and Girls Club of America honored the Boys and Girls Club of Pueblo County with the National Marketing Award in 2016 featuring the collaboration with Legacy Bank that she helped develop in partnership with the club and the Center for American Values. In 2017, Ms. Arellano was recognized with the Above and Beyond Award from the Pueblo West Chamber of Commerce and featured in the Pueblo West View as an Outstanding Woman Professional.
Her work with Legacy Bank, now InBank, has received recognition as well being featured as 2018 Ally's Top 4 Best Marketing Campaigns, Independent Banker's Spotlight for Customer Service and Banking, EAB's Innovation in Educational Partnerships for Return to Earn project with PCC, and the Independent Report's selection for Managing Multi-Community Marketing.
Having been raised to become a hard worker, Ms. Arellano plans to continue her successful career building a legacy that motivates her own children to consider self-employment in their future. To wit, she hopes to inspire them to make a positive difference in the world through their work, and to create positive change in their communities.
About Marquis Who's Who®
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Today, Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® now publishes many Who's Who titles, including Who's Who in America®, Who's Who in the World®, Who's Who in American Law®, Who's Who in Medicine and Healthcare®, Who's Who in Science and Engineering®, and Who's Who in Asia®. Marquis® publications may be visited at the official Marquis Who's Who® website at www.marquiswhoswho.com.
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