Dr. Kienast was recognized among the Top 50 MarTech Leaders Setting Innovation Ablaze by MarTech Cube in 2021.
EAGLE, ID, March 13, 2023 /24-7PressRelease/ -- Kay E. Kienast has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Dr. Kienast is a senior technology marketing executive, consultant, and chief marketing officer who left True Influence (as it was sold to Merit B2B) in New Jersey in 2022. Having spent more than 20 years in the industry, she has become an expert in global growth strategy, demand generation, branding, and product marketing, garnering extensive experience with some of the best in the business, as well as several startup companies. During her career with True Influence, Dr. Kienast was instrumental in the company's ability to achieve profitability for 29 consecutive quarters and accrue 32% revenue growth. Notably, True Influence is recognized as a marketing and sales company that sells intent data to top technology clients such as Microsoft and Cisco.
Before being recruited by True Influence, Dr. Kienast was the head of global marketing operations at GE Digital in San Ramon, California, from 2016 to 2018. She also leveraged her expertise as the head of marketing at Seagate/Evault, Seagate Technology, in San Francisco, helping turn the company around within just a year before it was sold. Among other noteworthy roles, Dr. Kienast was the vice president of marketing and strategy at Xerox in New York City and the worldwide vice president of marketing at Lexmark in Lexington, Kentucky.
Dr. Kienast has authored several published works, including 'Take An 'Always On' Approach to Marketing and Demand Generation' in a 2019 edition of the Forbes Communication Council and 'Reshaping B2B Marketing and Sales through Precision Targeting and Intent-Powered Initiatives' in a subsequent edition in 2020. Furthermore, Dr. Kienast authored 'Tips for Fostering Collaboration Between Marketing and Sales: It Starts at the Top' in a 2020 edition of CustomerThink.
As an extension of her professional work, Dr. Kienast has served as an official member of the Forbes Communications Council, as a customer advisory committee member at SiriusDecisions, and as a member of Chief. Additionally, Dr. Kienast has been recognized as a founding member of Growth Blazers since 2021, which is recognized as a community of marketers and growth leaders that come together to share strategies, advice, and tactics on how to navigate various career and business challenges.
Dr. Kienast possesses a rich educational background that includes earning a Bachelor of Business Administration and a Master of Business Administration at Kansas State University. Dr. Kienast also earned a Doctor of Philosophy in education and business at East Texas State University with the help of a scholarship sponsored by the U.S. Department of Health, Education, and Welfare.
As a testament to her integrity, Dr. Kienast was recognized among the Top 50 MarTech Leaders Setting Innovation Ablaze by MarTech Cube in 2021.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who's Who® website at www.marquiswhoswho.com.
# # #