Lou has been working for more than three decades in the promotional products industry, where he specializes in the casino and entertainment industry.
CHICAGO, IL, June 19, 2023 /24-7PressRelease/ -- Lou Weisbach has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Lou has been working for more than three decades in the promotional products industry, where he specializes in the casino and entertainment industry. Lou began his marketing career as an account executive at HA-LO. At the time HALO was the largest marketer and distributor of promotional products in the United States, where Lou was the top supplier for Harrah's Casinos (Caesars Entertainment). During this time, Lou implemented several promotional concepts that helped build player traffic and retention at Harrah's Casinos. Additionally, during his time at HA-LO, Lou had the opportunity of working with The Late Show with David Letterman. During this time, he provided all the merchandise for The Late Show website, along with the CBS store. While managing this account, Lou proposed the idea to brand the coffee mug on Dave's desk with the Late Show logo.
Prior to this, the mug on Dave's desk was just a plain solid navy coffee mug. Lou realized the coffee mug was always on camera, so branding the show's logo on the mug provided two huge benefits. It was a constant branding presence for all the viewers and provided an inexpensive souvenir for fans of the show. The Late Show with David Letterman was the first late night TV show to brand its mug. Now, you see almost every TV talk show with branded mugs.
Post HA-LO, Lou continued as an entrepreneur in marketing and realized there was a business opportunity and trademarked the name "Lottery Pick", the name for the top players in the world, drafted to play in the NBA and NHL. The name Lottery Pick was so strong and valuable that two of the largest sportswear (footwear and apparel) companies used the name Lottery Pick on their branded products.
Leveraging his vast experience and his entrepreneurial desires, Lou's latest venture continues in the sports industry, where he plans to bring a patented golf training device named Putter RX to market this summer.
Prior to embarking on his professional journey, Lou earned a Bachelor of Science in accounting from Illinois State University in 1984, and passed the CPA exam on the first sitting. Mr. Weisbach began his career as an auditor with Ernst & Young.
Additional accomplishments of Lou include:
Lou initiated an internship program at HA-LO where college students gained real world sales and marketing experience to list on their resumes. The students also received marketing credit and got paid commissions on their sales.
Lou also started a "Life Choices after High School" program at inner city Chicago public high schools, where he gave motivational speeches to try to help and encourage the students, so that they can become successful in the business world.
Lou has a unique business skill set, which includes accounting, sales and marketing, along with operations. Lou also loves meeting people and networking.
Lou is extremely grateful to all his mentors who have helped guide and advise him along his career path, and he truly enjoys paying it forward.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who's Who® website at www.marquiswhoswho.com.
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