By leveraging her considerable marketing acumen, Ms. Luo has successfully executed viral campaigns, including "I Love My Culture," for the WEI Beauty Brand.
NEW YORK, NY, June 11, 2024 /24-7PressRelease/ -- Jiani Luo has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
After graduating from Shanghai Normal University in China in 2010 with a bachelor's degree in tourism and travel services management, Ms. Luo immigrated to the United States to improve her English. She experienced considerable career growth, culminating in her role as the women leader of Growth B&M Inc., a New York City-based public relations and marketing agency that caters to small and medium-sized businesses with a focus on local business and e-commerce companies. In this capacity, she fosters relationships with clients to find growth opportunities, leads teams in creating innovative and unique marketing campaigns, and optimizes the website, Google Ads, and more to increase engagement. Likewise, she collaborates with agencies, vendors, and business partners in digital marketing programs. By leveraging her considerable marketing acumen, Ms. Luo has successfully executed viral campaigns, including "I Love My Culture," for the WEI Beauty Brand.
Since joining Growth B&M, Ms. Luo has demonstrated her expertise in marketing campaign development and public relations data analysis as an account manager. Her role as a consultant for Ruder Finn and Ogilvy further showcased her ability to coordinate television commercial shoots with production houses and manage the vivo TikTok account. Her early career experiences with Universal Processing, LLC, SytUp, Jewel Capital Inc., Fresh Digital Group, EPIC Commercial Realty, LG Electronics, Jantour.com, China CYTS Tours Holding Co., and Ctrip.com, provided her with valuable expertise in digital marketing, social media coordination, and translation services.
Ms. Luo has expanded her professional knowledge throughout her career by completing a master's degree in marketing at Pace University's Lubin School of Business, a master's degree in project management from New York University, and an MBA in information technology from Goldey-Beacom College. Additionally, she has received certifications in Google Analytics, Bing Ads, and meeting and conference management through various entities.
In conjunction with her work, Ms. Luo has contributed to her community as a guide during the Shanghai World Expo in 2010 and as a social media coordinator for Games of Change in 2016. Given her outstanding achievements, she has received several global recognition awards and has been honored by Forbes. While her career has been filled with highlights, she takes the most pride in obtaining master's degrees from Pace University and New York University.
Though hard work and dedication have brought her far in her career, Ms. Luo credits her success to her stellar organizational skills, love of marketing, and drive to achieve her goals. Looking toward the future, she intends to experience her career's continued growth and success.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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