She specializes in crafting strategic blueprints that fuel revenue and organizational expansion for founder-led SMBs and early-stage ventures in the beauty, health, and wellness industry.
CLOSTER, NJ, June 12, 2024 /24-7PressRelease/ -- Inga Pross has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Pross is the Founder & President of Smartypantz CMO, the consulting powerhouse and brand strategy think tank she founded in 2016. With a wealth of strategic marketing, brand architecture, PR and operational experience spanning over 25 years, Ms. Pross has propelled growth for Fortune 500 giants like Coty and Unilever, and private equity held The Red Door Salon & Spa by Elizabeth Arden.
As a Fractional CMO and Private Equity Advisor, Inga specializes in crafting strategic blueprints that fuel revenue and organizational expansion for founder-led SMBs and early-stage ventures in the beauty, health, and wellness industry. She is an expert at developing organizations' visions and facilitating growth in entrepreneurial settings, enabling founders to re-imagine their business experience through streamlined systems, and more intuitive ways of working.
Most recently, Ms. Pross served as the Chief Executive Officer for NYLO Aesthetics, a leading distributor of B2B medical aesthetic lasers and technology. During her four-year tenure, she increased revenue by 45% through strategic planning, operational infrastructure, and technology offerings, as well as sales force and market expansion. She was instrumental in pivoting the business by conceptualizing, designing, and launching a new subsidiary, Suites by NYLO - a shared community and real estate development concept for medical aesthetics professionals.
During her corporate years, Inga served as the Vice President of Marketing for day spa industry leader, The Red Door Salon & Spa by Elizabeth Arden. As part of the Senior Executive Management Team, Inga collaborated with key department heads and Elizabeth Arden corporate to drive a radical reconsideration of the 100-year-old brand, launching over 10 new freestanding and resort locations, including the highly-acclaimed spa boutique concept The Red Door in Union Square, NYC. Prior to joining Red Door in 2007, Inga held several increasingly responsible brand management positions in the prestige beauty and fragrance arena for leading global luxury packaged goods companies including Unilever Cosmetics International, a division of Unilever, and Coty Inc.
An expert in revolutionizing consumer-based brands, Ms. Pross is a seasoned leader committed to improving bottom-line profitability and achieving the highest levels of customer satisfaction. Her projects have been featured in American Spa Magazine, Beauty Insider's Guide to Spas, The Real Deal, Vogue, Harper's Bazaar and many more. In addition, she is a contributor to private-equity advisory boards and a panel speaker at CMO Marketing Forums to present topics on customer engagement, social media/digital experiences, and employee brand advocacy. Ms. Pross' career highlights include:
❖ Pioneering the development and launch of a new medical aesthetic suite rental subsidiary, driving $1M incremental revenue in just 24 months.
❖ Establishing a nationally recognized brand in the competitive field of medical aesthetics, achieving a remarkable 45% revenue growth.
❖ Contributed to growth of a beauty-tech start-up, culminating in the sale of their proprietary AI technology to one of the largest publicly-trading global beauty companies.
❖ Successfully managing a $220M luxury brand portfolio, delivering standout fragrances and innovative concepts that contributed over $60M in incremental retail sales.
❖ Propelling the creation of The Red Door spa boutique concept, targeting a younger millennial demographic and redefining the brand's voice and aesthetic direction.
❖ Spearheading transformative business automation initiatives, optimizing productivity and efficiency through the implementation of ERP systems.
A graduate of the Stern School of Business at New York University, where she earned a BS in marketing and international business, Ms. Pross is an executive member of the International Leap Network, a community of executive leaders and entrepreneurs from around the world, who inspire and drive growth and impact on themselves, their work and their communities. Ms. Pross has been honored by the International Association of Business Communicators with their Award of Excellence.
Ms.Pross credits her success in business to her steadfast work ethic, servant leadership style and a passion for democratizing health and wellness. In the next five years, Ms. Pross intends to expand Smartypantz CMO - helping founders grow their businesses, while also developing a portfolio career, and exploring opportunities to engage in mentorship, using her experience to give back to the next generation of leaders. Outside of her work, Ms. Pross is passionate about wellness and fitness, travel, real estate, architecture and design, and spending time with her family. Through her professional pursuits, investments, and hard work, she hopes to leave a lasting legacy for her children.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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