All Press Releases for July 31, 2024

Marquis Who's Who Honors Jennifer Calloway Adams for Expertise in Marketing

Jennifer C. Adams is honored for her contributions to expertise in global marketing strategies and operations



Her commitment to continuous learning and staying abreast of digital technology and business agility trends has been pivotal to her success across the finance, non-profit and pharma marketing sectors.

    YARDLEY, PA, July 31, 2024 /24-7PressRelease/ -- Jennifer Adams has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Adams has distinguished herself as a seasoned professional with three decades of experience as a prominent marketing executive. From 2020 to 2023, she has been serving as the Senior Director at Bristol Myers Squibb, where she led a team responsible for managing various marketing campaigns for different brands and audiences. Since being named to her position, Ms. Adams had been instrumental in remodeling the company's marketing approach. Before her promotion, she was the Director of worldwide marketing operations from 2015 to 2020, where she honed her skills in global marketing strategies and operations. She also served as the Associate Director and U.S. marketing operations lead between 2014 and 2015, focusing on enhancing marketing efficiency within the US, and was the global manager of interactive media services from 2011 to 2014.

Before joining Bristol Myers Squibb, Ms. Adams had had remarkable success at numerous other noteworthy organizations, including the Chemical Heritage Foundation, as a senior consultant and product manager for web experience from 2009 to 2011. Her extensive career also includes significant contributions to Citi, where she held various strategic positions between 1997 to 2006, including as the Vice President of digital and saving strategies and the First Vice President of retirement strategy. Ms. Adams's career in financial services commenced at Prudential Securities, where she was a client relations manager, then regional sales manager, dating back to 1993.

Ms. Adams's most significant accomplishments include pioneering online benefits in the financial services industry and introducing agile management practices and cloud-based collaborative software in mass-scale marketing operations. These achievements have enhanced operational efficiency and have positioned her as an expert in transforming marketing approaches within organizations.

In addition to her professional endeavors, Ms. Adams has been affiliated with various charitable organizations, including Adopt a Military Family through the Philadelphia VA Medical Center, by participating in fundraising events as a marathon runner for Every Mother Counts and Saint Jude Children's Research Hospital, and through participation with Never Ever Give Up with the Jessie Rees Foundation. Ms. Adams has also been involved in community-related initiatives by serving as the head coach for the Yardley Makefield Soccer Club, as a volunteer marketing planner for Skills2Give, and as an advisory council member for Womanspace Inc.

Building upon a solid educational foundation, Ms. Adams earned a Bachelor of Science in Sociology from Arizona State University in 1992. She also completed Advancing Business Acumen at The Wharton School of the University of Pennsylvania in 2013 and executive education coursework in Artificial Intelligence at the Massachusetts Institute of Technology Sloan School of Management in 2023. Moreover, Ms. Adams received Series 7 and 63 licensures through the U.S. Securities and Exchange Commission in 1993 and 1996, respectively, WCC Change Management Bronze Certification through Bristol Myers Squibb Company in 2023, and SAFe Agile training through Scaled Agile, Inc. Her commitment to continuous learning and staying abreast of digital technology and business agility trends has been pivotal to her success across the finance, non-profit and pharma marketing sectors.

Adding to her professional contributions, Ms. Adams is an active member of Scaled Agile, Inc., the Women's Business Association, and the Project Management Institute, Inc.

She has raised two wonderful young men on their way toward independence in a few years and with a little bit more free time on her hands, she has resumed jogging and strength training daily, while continuing to eat a healthy diet of mostly organic fruits and vegetables with lean proteins. She ran two marathons in 2018 and 2019.

She is working towards her next position in business transformation.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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