With a robust background in brand management and marketing, he has demonstrated exceptional leadership and strategic vision throughout his career.
ALPHARETTA, GA, August 01, 2024 /24-7PressRelease/ -- Andre "Tex" Texier Velleman has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Texier Velleman is a successful beverage business leader at Newell Brands in Atlanta, where he has been serving since 2024. With a robust background in brand management and marketing, he has demonstrated exceptional leadership and strategic vision throughout his career. Since joining the organization, Mr. Texier Velleman has made great strides, including leading the turnaround for Contigo and Bubba Brands globally.
Before being recruited by Newell Brands, Mr. Texier Velleman enjoyed a successful tenure with Procter & Gamble. Most recently, he was lauded for his work as an e-commerce business owner for Oral Care North America in Cincinnati in 2024. His tenure at Procter & Gamble also included serving as brand director for Power Oral Care North America from 2020 to 2024. During this period, Mr. Texier Velleman was pivotal in making Oral B the number one electric toothbrush brand in the U.S. Earlier, he held the position of brand director for Male Grooming North America and Latin America between 2016 and 2020, where he successfully repositioned Gillette to be more socially responsible by changing its tagline to "The best men can be," encouraging men to strive for their best selves. From 2012 to 2016, Mr. Texier Velleman was the brand director for Gillette and Oral B in Venezuela and the senior brand manager for Fabric Care in Panama between 2008 and 2012.
Mr. Texier Velleman's early career was marked by his role as a co-founder and director of Accion Positiva in Caracas, Venezuela, from 2002 to 2008. This non-governmental organization, which focuses on promoting good values within the community, remains actively involved in conducting various activities in high schools to instill the concept of honesty. This early experience laid the foundation for Mr. Texier Velleman's future leadership roles in the marketing industry.
Academically, Mr. Texier Velleman received a diploma from the Instituto Cumbres De Caracas in 2002. Subsequently, he earned a bachelor's degree in electrical, electronics and communications engineering from the Universidad Simón Bolívar in 2008 and a master's degree in political economics from the Swiss Management Center University in 2017. While in college, Mr. Texier Velleman also completed an internship and garnered experience as a tutor in the World Bank as part of the Voces Nuevas program.
Outside of his professional life, Mr. Texier Velleman is dedicated to civic opportunities. Most notably, he served as a missionary for seven consecutive years while he was in school.
Throughout his career, Mr. Texier Velleman has been recognized with several awards, including three Creative Lions Awards for his work with Gillette and numerous internal awards from Procter & Gamble. He has also received the Optimus Award from the Legionaries of Christ.
Mr. Texier Velleman's extensive experience and dedication to excellence have made him a respected leader in his field. He credits much of his success to his creativity and passion for finding unique ways to solve problems and drive results.
Looking ahead, Mr. Texier Velleman aspires to become a general manager at Newell Brands and ultimately attain the position of vice president. He is also interested in pursuing a career as a university professor and plans to explore this option with universities in Atlanta following his relocation there.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
# # #