Through his company, his mission is to uplift brands by transforming intricate challenges into strategic opportunities through creativity, exceptional insights and profound collaboration.
MATTAWAN, MI, August 29, 2024 /24-7PressRelease/ -- David A. Serdena has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Serdena is the founder and principal at ZeroPointTwoSix, a dynamic graphic design firm he established in Kalamazoo, Michigan, in 2024. Through his company, his mission is to uplift brands by transforming intricate challenges into strategic opportunities through creativity, exceptional insights and profound collaboration. Mr. Serdena's meticulous approach ensures that every detail serves a purpose, laying the groundwork for continuous innovation and success. In his role, he focuses on actively engaging with clients, offering invaluable insights while deeply understanding their requirements and the dynamics of their brand and market.
Before launching ZeroPointTwoSix, Mr. Serdena was the principal of graphic design at Newell Brands from 2020 to 2024. During this period, he spearheaded a transformative shift in graphic design procedures, delving into 3D rendering and leveraging various programs, such as Photoshop, to achieve remarkable realism in visualizing concepts. This breakthrough significantly enhanced how partners, stakeholders and top leadership could envision the trajectory of their concepts in the market, adding a new dimension of agility and efficiency to their work.
Affiliated with Newell Brands for several previous years, Mr. Serdena began as a senior graphic designer in 2014. From 2018 to 2020, he was the art director and graphic design manager. In this capacity, he was instrumental in challenging and optimizing procedures to drive tangible improvements. His strategic contributions extended to supporting the in-house corporation by identifying opportunities in artificial intelligence, streamlining the rendering process for product visualization and enhancing customer support. Mr. Serdena's dedication to improving processes and driving positive change left an indelible mark on the industry.
Before his tenure at Newell Brands, Mr. Serdena worked as a graphic designer at Bed Bath & Beyond from 2012 to 2014. He was also a designer at Rizco Design between 2010 and 2012 and Catalone Desing Company from 2007 to 2010. Apart from his fieldwork, Mr. Serdena garnered success in education as an adjunct professor at Western Michigan University in 2017, sharing his expertise with aspiring designers.
Mr. Serdena graduated with a Bachelor of Fine Arts in graphic design from Corcoran College of Art + Design (now Corcoran School of the Arts & Design) in 2007. In addition to his professional accomplishments, he is an expert in visual communication, design strategy, consumer packaged goods and merchandising. He is also a member of industry-related organizations, such as the American Institute of Graphic Arts and RISE.
Attributing his achievements to his unwavering determination, Mr. Serdena also maintains an inclination toward collaborative endeavors and a propensity for curiosity and critical thinking. These attributes have been pivotal in realizing his objectives and have been a source of inspiration within his sphere of influence.
In preparation for the future, Mr. Serdena is committed to expanding his business and aspires to be acknowledged as a true master in his field. He aims to become a leading figure dedicated to supporting brands and businesses by profoundly understanding each brand's journey and providing them with precisely what they require to succeed.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
# # #