SIOUX FALLS, SD, October 01, 2024 /24-7PressRelease/ -- Brooke Fitts has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
With over two decades of experience, Fitts has been at the forefront of creating and launching cutting-edge digital platforms and products. She has led high-performing teams at industry-leading organizations, including Carsforsale.com, Central Payments, and Sanford Health. Her expertise spans complex product innovations, such as the development of user-friendly prepaid and credit products that enhance the payments experience for consumers.
As the Head of Payment Products and Strategy at First International Bank & Trust (FIBT), Fitts is responsible for shaping the strategic vision of the bank's payment services. She works closely with development teams and clients to deliver customized, secure financial solutions that address the rapidly evolving demands of the industry. Under her leadership, FIBT is pushing boundaries by adopting innovative approaches to Banking as a Service (BaaS) and payment products, positioning the bank as a forward-thinking leader in Fintech.
Brooke's entrepreneurial drive doesn't stop at her corporate achievements. In 2022, she founded Jodder™, a social media content startup designed to help small businesses and nonprofits enhance their digital presence. This venture underscores her passion for entrepreneurial solutions, offering an all-in-one content platform and service that lifts the burden of managing social media from small organizations.
Her career is marked by a series of high-level roles, including her tenure as Chief Marketing Officer at Profile by Sanford. There, she orchestrated national marketing campaigns that significantly boosted the brand's presence across the U.S. and supported hundreds of franchisees with creative and digital marketing strategies. Early in her career, Fitts held leadership positions at Insight Prepaid Cards and TandemMoney, sharpening her skills in product development, marketing, and digital strategy.
Beyond her professional success, Brooke is dedicated to giving back. She actively mentors' young women through The Power Lunch program, inspiring them to dream big and break barriers. She also serves on the Call to Freedom Development Committee, a cause close to her heart, which supports victims of human trafficking. Additionally, Brooke mentors emerging female leaders through the EMBE Women's Leadership program, further demonstrating her commitment to community and empowerment.
Fitts's accolades include her recent selection as an inductee into the 2024 RiseUp USA Academy (RiseUp), an initiative designed to champion women in fintech. She is also a graduate of the EMBE Women's Leadership program and has been featured on The Art of Marketing Operations Podcast, CIO Review, The Fletcher Group's 2024 Women in Fintech CMOs Report, and Faces of Sioux Falls magazine. Outside of work, Brooke stays busy managing the activities of her three children, balancing family life with her career. She credits the unwavering support of her husband, family, mentors, and colleagues as vital to her success and remains grounded by her Christian faith. Fitts is continually inspired by Gary Friedman's words: "When we are open and giving of our light, we create an endless reflection that outlives our human existence."
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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