She is passionate about marketing and audience research, enjoying the process of observing and understanding others' behavior to improve their work and personal lives.
WEEHAWKEN, NJ, October 22, 2024 /24-7PressRelease/ -- Jiaxin "Jessie" Li has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Li is a strategist at iCrossing Inc., where she has been employed since 2022. In her role, she excels in audience research and designing and building experiences for businesses and customers. Her expertise in these areas, coupled with her human-centric approach to business, has been instrumental in her professional achievements.
A marketing services company based in New York City, iCrossing Inc. has spent over 25 years providing comprehensive, end-to-end services while bridging marketing and technology to assist clients on their transformation journey. Upon joining the organization, Ms. Li worked under various line managers who imparted their knowledge on user research and product management. During this period, she conducted external testing to explore different experiences outside the company, discovering new perspectives and learning opportunities despite limited resources. Today, her responsibilities encompass client workshops, audience research and business transformation strategies. Additionally, Ms. Li engages in training programs at Stanford University and the University of Pennsylvania, focusing on product management and applied positive psychology.
Ms. Li's educational journey is marked by her determination and commitment to her goals. She earned a master's degree from the Columbia School of International Affairs in 2022, a testament to her resilience in pursuing her studies abroad despite her initial familial preferences for Germany.
Outside of her career, Ms. Li is actively involved with several civic-minded organizations, such as the Korean K9 Rescue, Gallop NYC and Saint Jude Children's Research Hospital. These affiliations reflect her dedication to community service and social responsibility.
Besides her primary professional endeavors, Ms. Li is interested in starting an entrepreneurial venture with her partner, focusing on life coaching services to help individuals overcome challenges in relationships, work and personal identity. She is passionate about marketing and audience research, enjoying the process of observing and understanding others' behavior to improve their work and personal lives.
Born in Haikou, China, Ms. Li values her connections with former colleagues from internships and other projects. She enjoys advocating for them to enhance the brand's reputation while fostering collaboration within her company to create a more social atmosphere. In the long term, Ms. Li aspires to promote understanding and connectedness between different countries and cultures, facilitating more opportunities for mutual experiences with fewer limitations.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
# # #