She serves as the director of marketing at Nemacolin, a four-season resort in Farmington, Fayette County, Pennsylvania, where she oversees all communication for the agency.
FARMINGTON, PA, October 23, 2024 /24-7PressRelease/ -- Jennifer El Khessassi has been inducted into Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mrs. El Khessassi, an accomplished marketing expert, has dedicated her career to marketing within the field of hospitality. Currently, she serves as the director of marketing at Nemacolin, a four-season resort in Farmington, Fayette County, Pennsylvania, where she oversees all communication for the agency, leads a team of over five individuals and assists various resource departments. Day to day, she ensures that the agency's advertising runs smoothly and explores new opportunities to reach its target demographics. Since joining Nemacolin in 2021, her tenure has been marked by significant contributions to the restructuring of branding, including the launch of over five branding/rebranding projects. She also increased revenue by 25%, and strategically grew Nemacolin's social media presence by 43% in three years.
Prior to her current role, Mrs. El Khessassi worked as the marketing director at Barcelo Hotel Group from 2015 to 2021. In that capacity, she managed comprehensive marketing strategies and campaigns that significantly enhanced the brand's visibility and market share. Before ascending to this position, she served as the marketing and advertising manager at the same hotel group from 2012 to 2015, where she honed her skills in strategic planning and execution, after initially joining the group as a marketing coordinator in 2012.
Mrs. El Khessassi's career in hospitality and event planning started with Paradigm Management Group when she worked as a concierge and event planner from 2009 to 2012. Her responsibilities included organizing events and ensuring exceptional guest experiences. Earlier in her career, she gained valuable experience as a graduate assistant at the University of South Carolina from 2007 to 2008 and as a Mexico and Latin America public relations and strategic development intern at the San Antonio Convention & Visitors Bureau in 2008.
Along with her career experience, Mrs. El Khessassi's academic background has been instrumental in her professional success. In 2007, she earned a Bachelor of Science in business administration from the Tennessee Technological University. Soon after, in 2008, she obtained a Master of Science in international hospitality and tourism management from the University of South Carolina. In all she has pursued and achieved, she attributes her accomplishments to the unwavering support of her parents and husband, her willingness to embrace constructive criticism and her unyielding perseverance.
In tandem with her professional focus, Mrs. El Khessassi is an active member of the Women Leaders of PA. Additionally, she actively volunteers with the Greater Pittsburgh Community Food Bank, demonstrating her dedication to civic-minded initiatives. For her contributions, she has been recognized with awards such as the Gold Award from Girl Scouts of the USA. Looking ahead, Mrs. El Khessassi intends to continue imparting her knowledge to individuals who aspire to advance their careers. By setting a strong example, providing mentorship, and fostering a collaborative work environment, she hopes her team can grow and continue to deliver exceptional service at a high luxury standard.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
# # #