All Press Releases for November 05, 2024

Marquis Who's Who Honors Susan Zimmerman for Expertise in Marketing and Public Relations

Susan Zimmerman is an expert in alternative music as the founder of Magnum PR Artist Development & PR



She has garnered placement on national television, radio, print and social media and her clients have been featured in an array of leading publications, such as The New York Times and Rolling Stone.

    NEW YORK, NY, November 05, 2024 /24-7PressRelease/ -- Susan Zimmerman has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Zimmerman is the founder, chief executive officer, publicist and consultant at Magnum PR Artist Development & PR in New York City. Since 1990, she has been at the helm of her firm company, guiding it to become a prominent name in the alternative music industry. Ms. Zimmerman's expertise in this genre has earned her extensive recognition and respect among peers and clients.

Despite not pursuing a music-related degree, Ms. Zimmerman's passion for the field led her to seek opportunities aligned with her interests. A chance encounter with a headhunter landed her a role as a receptionist at Night Flight, an alternative music television show. Ms. Zimmerman's proactive approach and eagerness to contribute beyond her job description did not go unnoticed, leading to a promotion where she wrote voiceovers and gained extensive knowledge about the music industry.

When Night Flight faced bankruptcy, Ms. Zimmerman transitioned to a public relations role at a record label. This shift allowed her to hone her artist development and branding skills, laying the groundwork for her future ventures. Additionally, a pivotal meeting with the video director for the rock band Nine Inch Nails exemplified her proactive networking and commitment to nurturing valuable connections. These invaluable experiences set the stage for Ms. Zimmerman's next career move, which involved an enticing partnership offer with an independent public relations firm. Displaying enormous adaptability, she quickly realized her entrepreneurial potential and founded Magnum PR Artist Development & PR, leveraging her expertise to forge a career path in the music industry.

Since establishing Ms. Zimmerman's firm, Magnum PR has become profoundly successful, generating viral press campaigns, multi-platinum sales and coveted Grammy Award wins. She has also garnered placement on national television, radio, print and social media and her clients have been featured in an array of leading publications, such as The New York Times and Rolling Stone, other outlets like Wired and Fast Company, television networks and programs such as Late Night TV and SNL, and streaming platforms such as Apple Music and Spotify.

In preparation for her future, Ms. Zimmerman received a bachelor's degree in mass communication. She credits much of her success to her mother's consistent support and encouragement, who has been her primary advocate for many years. Ms. Zimmerman draws immense satisfaction in knowing she empowers musicians' voices to be heard and witnessing their success.

Looking ahead, Ms. Zimmerman aims to prioritize a better work-life balance. Recognizing the need to adapt to the changing media landscape, she hopes to kickstart a script project with the encouragement of friends and fellow writers. Additionally, Ms. Zimmerman is determined to increase her involvement in volunteer work while continuing to nurture and grow Magnum PR Artist Development & PR.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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