Since starting her business in 2016, she has dedicated herself to working with startups and small to medium-sized businesses to achieve rapid growth through their marketing strategies.
DURHAM, NC, November 07, 2024 /24-7PressRelease/ -- Rachel Anderson has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Anderson is a distinguished professional in the marketing and leadership coaching sectors, currently serving as the fractional chief marketing officer, leadership coach and owner of Pivot Studios. Since starting her business in 2016, she has dedicated herself to working with startups and small to medium-sized businesses to achieve rapid growth through their marketing strategies. She also collaborates closely with leadership, C-suite members, owners, founders and investors, focusing on building human-centric teams.
Concurrent with her primary position, she served as the director of content and creative at OnSolve from 2021 to 2022 after working as the director of creative and web development at Egnyte from 2020 to 2021. In the preceding year, Ms. Anderson held the position of director of marketing at VineFinder and furthered her expertise as the marketing communication manager at SolarWinds from 2017 to 2019. Her earlier roles include workplace communication specialist at Red Hat from 2013 to 2016 and administrative professional at Red Hat from 2012 to 2013.
Educationally, Ms. Anderson holds a Bachelor of Arts in communications with an emphasis in public relations from California State Polytechnic University, Pomona, which she earned in 2011. She also holds a certification as a change practitioner from Prosci. Beyond her education, she attributes her success to the support and advocacy of those around her, who encouraged her to explore unconventional paths and provided opportunities for diverse growth experiences.
Throughout her career, Ms. Anderson's contributions have been recognized with several awards, including a leadership award, an innovation award and the International Women Entrepreneur award. Outside her professional work, she is actively involved in civic-minded organizations, supporting a local food bank for school-aged children and contributing to the fight against human trafficking.
In her personal life, Ms. Anderson enjoys blacksmithing which she uses both as a creative outlet and as an avenue to practice coaching techniques for growth and development tailored to creatives and creatives-at-heart. She is also currently authoring a book centered on human-centric leadership, aiming to use research to help leaders prioritize the wellbeing and development of the individual, over the organization, without compromising on goals, revenue, or outcomes. She aspires to grow her business into an agency of fractional leaders that collaborates with companies of all sizes, equipping founders and smaller companies with essential tools at a fraction of the cost.
In the upcoming years, Ms. Anderson also envisions contributing to company boards to influence cultural and brand transformations from the top down. Her long-term goals are centered on reshaping the conception of work, redefining success and reevaluating productivity through a human-focused lens.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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