As the company's principal, he demonstrates his expertise in wine and spirits brand development, market research and analysis, and national distribution.
SOUTHWEST RANCHES, FL, November 15, 2024 /24-7PressRelease/ -- Leonardo Freixas has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Freixas, a distinguished figure in the alcoholic beverage industry, has carved a notable career path marked by strategic leadership and innovative thinking. In August 2024, he founded Maravedi Advisors, a deeply purpose-driven, minority-owned boutique firm that introduces customers and trade to a broader spectrum of exceptional spirits and wines. As the company's principal, he demonstrates his expertise in wine and spirits brand development, market research and analysis, and national distribution.
Prior to founding Maravedi Advisors, Mr. Freixas spent three years as the chief sales officer at Lafayette Imports, where he was instrumental in leading a high-performing cross-functional team across sales, strategy, commercial planning, and sales enablement departments. His leadership was pivotal in driving collaboration and synergy within the organization. Before his tenure at Lafayette Imports, he held several key positions at Proximo Spirits from 2010 to 2021, including division vice president of strategic sales and senior regional director of sales. His myriad responsibilities there encompassed market penetration, customer acquisition, channel optimization, supply chain optimization, and risk management.
Mr. Freixas began his career in the alcoholic beverage industry with Rémy Cointreau as an on-premises Cointreau specialist in 2003 before advancing to off-premises market manager for retail sales and merchandising. He then joined William Grant & Sons as an on-premises district manager in South Florida in 2006, later becoming the manager of the South Florida district. Throughout these various positions, Mr. Freixas has honed his skills in strategic sales planning, route-to-market strategy, distributor management, contract negotiation, inventory optimization, B2B sales, and other areas critical to his business.
In addition to his professional achievements, Mr. Freixas is actively involved with industry-related organizations such as the Wine & Spirits Wholesalers of America and the National Alcohol Beverage Control Association. His contributions have been recognized with awards such as Most Valuable Player at Proximo Spirits in 2018, President's Cup in 2012, and National Value Award at William Grant & Sons in 2010. Beyond his professional endeavors, he is committed to civic engagement as a donor to the Institute of International Education Inc. and a community volunteer with Habitat for Humanity International.
Mr. Freixas's educational background includes a Bachelor of Science in international relations and affairs with a minor in sociology from Florida State University in 2003. He has also obtained several certifications that have bolstered his professional acumen: a sustainable business method certification from Harvard Business School Online in 2024; a broker license from the State of Florida Department of Business and Professional Regulation; inbound marketing and sales enablement certifications from HubSpot Academy; and an import license from the Alcohol and Tobacco Tax and Trade Bureau.
Born in Miami with Cuban immigrant heritage deeply rooted in the liquor industry, Mr. Freixas draws inspiration from his family's legacy. He is dedicated to maintaining industry leadership while balancing personal aspirations such as spending quality time with his family—including his two children—and indulging in his passion for whiskey collection. Looking ahead, he aims to leave a legacy through his professional endeavors while achieving greater work-life balance by traveling more frequently with loved ones.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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