She has played a pivotal role in the global launch of various software products and provided strategic advice to companies on their go-to-market strategies.
PALO ALTO, CA, November 22, 2024 /24-7PressRelease/ -- Carolyn Bao has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Bao is a distinguished professional with more than two decades of experience in marketing and product strategy. Currently, she thrives as the president of Leap Forward LLC, a position she assumed in 2024. Leap Forward LLC is a marketing and strategy consulting firm that aids business owners and stakeholders in learning how to evaluate their go-to-market strategies, identifying critical growth levers that may help achieve swifter product market fits and improve the companies' return-on-equity.
Ms. Bao's career is marked by significant contributions to the marketing of renowned brands such as Visa, Yahoo! and Facebook. She has played a pivotal role in the global launch of various software products and provided strategic advice to these companies, among others, on their go-to-market strategies. Previously, Ms. Bao excelled as the vice president of marketing at AppsFlyer Inc., an appointment she accepted in 2022. At AppsFlyer Inc., she leveraged her broad expertise in software go-to-market strategy and brand positioning to advance her clients' interests and refine the customer experience.
Ms. Bao supports various other initiatives as well, and she currently thrives as an advisor for FlowGPT and for Atomic Vaults, where she has also been an angel investor since 2022. Her investment acumen is highlighted by her involvement with Volta Charging, which went public in 2022, and Ms. Bao has mentored students through a faculty lecturer position at Rice University since 2020.
Ms. Bao's career began at Yahoo! Inc., where she held several roles from 2004 to 2009, including manager of product marketing and senior manager of international monetization. She then transitioned to Visa, where she served as the senior manager of U.S. consumer prepaid marketing from 2011 to 2013 and, later, as the director of North American digital and social media through 2014. Ms. Bao's tenure at Visa culminated in her role as a marketing director from 2016 to 2017, after which she joined BrightEdge as the senior director of product marketing before moving to Facebook as product marketing lead in 2018.
Ms. Bao's educational background includes a Master of Business Administration in strategy and marketing from Goizueta Business School at Emory University. She furthered her knowledge with coursework in AI essentials at the Stanford University Graduate School of Business in 2023. She also completed the MMA decoding AI for marketers training through MMA Global the same year.
A deep commitment to civic engagement and community leadership further shapes Ms. Bao's presence in the industry. She is a founding board member and co-chair of the board of the Silicon Valley Leadership Community, a 501(c)3 nonprofit organization dedicated to empowering Asian leaders across diverse sectors. Additionally, Ms. Bao has been a donor and fundraiser for the National Alopecia Areata Foundation since 2016. As a testament to her success, she was honored among LinkedIn's "Top Voices" and Product Marketing Alliance's "Top 100 PMMs."
Ms. Bao's personal life is enriched by her role as a mother of three children. She attributes much of her success to her unwavering curiosity, acceptance of imperfection and a strong family support network. Looking toward the future, Ms. Bao aims to leverage her extensive skills and experience to make significant contributions at the C-suite level, further impacting the economy through strategic leadership roles.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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