Let's face it—costs are rising again.

If you're a small business owner, you've likely noticed the impact: higher material prices, extended shipping times sudden supplier rate increases. Tariffs are placing added pressure on tight margins, and once again, small businesses are left to navigate the challenges with limited resources.

So, what can you do beyond absorbing the costs or quietly adjusting your operations?

You can speak up—with a press release.

What Is a Press Release?

A press release is a concise, official statement issued by your business to share news or updates.

It can explain operational changes, announce new strategies, or provide context for price adjustments due to external pressures—like rising tariffs.

Why Use a Press Release?

Staying silent can leave room for speculation. Customers may assume price hikes are about profit. Vendors may question your stability. Worse, your story may never be told at all.

A press release helps you:

• Communicate transparently with your audience
• Stay ahead of questions or misunderstandings
• Demonstrate leadership and professionalism
• Increase visibility with local media or industry outlets

A well-crafted press release can help your message stand out in a world where small businesses are often overlooked.

What Should You Share?

Keep it straightforward. Focus on your story. A few ideas:

• Explain why prices are increasing—customers value honesty
• Announce a shift to new suppliers or local production
• Highlight creative ways you're managing new costs
• Share the challenges you're facing and how you're staying resilient

Include an authentic quote from someone significant in your company or organization, like, "This situation hasn't been easy, but we're adapting and staying focused on our customers."

Make sure your press release is relevant and easy to understand. Put yourself in the reader's shoes and ask, "Is this something I'd care about or find informative?"

Who Will See It?

Distributing your press release through a service like 24-7 Press Release Newswire ensures it reaches news sites, search engines, and journalists looking for small business stories.

Your message could catch the eye of your local newspaper, an industry publication, or even new customers who appreciate your openness.

Your Voice Matters

You don't have to be Amazon or Walmart to have a meaningful story. If tariffs are impacting your business, don't remain silent. A simple, honest press release can build trust, spark conversations, and influence change.

Speaking up is easier—and more impactful—than you might think.