Why You Should Use a Press Release to Assist in the Promotion of Your Content Marketing Strategy
October 27, 2015
The following was inspired by Eva Rohrmann's article on PR Newswire's Beyond PR blog: Top 6 Reasons to Make Press Releases Part of Your Content Promotion Strategy.
As we have mentioned in previous articles, press releases now add important value to your content marketing strategy. Forrester research has backed this up by advising that "many brand marketers fail to plan for the distribution and discovery of their content.... Marketers should address distribution at the strategy stage...."
So why not incorporate some of your content and information within your next press release?
For more information, read The Forrester report, which may be found here: https://www.forrester.com/Put+Distribution+At+The+Heart+Of+Content+Marketing/fulltext/-/E-RES101981. The report delves into examples of various brands that attained their objectives for engagement, increased visibility and traffic by increasing their budget and resources for distributing their content. Furthermore, in PR Newswire and Content Marketing Institute's white paper Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media, Robert Rose explains that 78% of effective content marketers use a press release service.
Below are a few reasons why incorporating the use of a press release service within your promotional strategy may be a wise idea.
New Customers: Engaging new customers is pertinent when gauging the success of a given marketing campaign. While keeping your current customers up to date and in tune with your business is great, every business needs to continue growing. An excellent way to do this is through the use of a press release service which can syndicate your content across many media outlets, blogs and websites within your industry. In turn, this can enhance the visibility of your brand to new customers and industry partners.
Better visibility within Search Engines: Unless someone has your website bookmarked, or it was provided to them in an email, the most popular way websites are found is still through search results. Typically a customer or buyer will perform a search query in one of the top 3 search engines. By creating engaging content that is interesting and relevant to your audience, you can potentially draw in new customers by increasing your online visibility within search results.
Using a press release to talk about or link to further engaging content is an excellent way that many businesses are using to strengthen their content marketing strategy. Be the industry expert and let your customers know about it. Once your press release has been disseminated, then you can share that information through social media with your direct audience or followers.
Generating new leads: Have you tried to capture new contact information and increase your conversion rate when you distribute a press release? Don't forget to include your call to action within your press release. This can be done through an array of methods such as the use of a landing page, registration of a newsletter or even a download of some type where the user must submit their email to complete the download. An eBook is a great example of this.
Social Media Awareness: Remember to encourage your audience to follow you on your social media channels. That way, anytime you post information they will be kept up to date.
Get Into the Media: Although the press release service industry landscape has changed during recent years, the basic principles still remain the same. Media, including print, online, or broadcast, or even blog writers still place value in press releases, especially if they are written with engaging content. Your content, when picked up and/or re-written, can garnish potentially hundreds of thousands of views from a single story, increasing the credibility of your content, brand and business.
24-7 Press Release Newswire is an excellent choice to affordably promote your content to assist with your content marketing strategy. Reach new audiences with our distribution network and even receive a distribution report with a sampling of links from industry partners of where your story may be found. The process if fairly straightforward and should be a part of any content marketers strategy beyond the social media factor.
Looking for more ways on how your press release can help you, along with some further tips and information? Check out our knowledge base at: http://www.24-7pressrelease.com/kb_articles.php