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    <title>Press Release and Top News From 24-7 Press Release Newswire</title>
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	<copyright>Copyright 2004-2014 24-7 Press Release Newswire</copyright>
    <managingEditor>[email protected] (Chief Editor)</managingEditor>
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      <title>Chem-Dry Tabs Michael Walters Advertising (MWA) to Create New Brand Identity</title>
      <pubDate>Mon, 03 Mar 2014 08:00:00 GMT</pubDate>
      <description>
        <![CDATA[The new tagline MWA developed, &quot;Your Healthy Home Starts Here,&quot; utilizes Chem-Dry's method of using a green-certified solution and the power of carbonation to deliver a deeper, healthier carpet cleaning.<br />
          <br />
          CHICAGO, IL, March 03, 2014 /24-7PressRelease/ -- <a rel="nofollow" href="http://www.chemdry.com/" target="_blank">Chem-Dry</a>, the world's leading carpet cleaner with over 2,000 locally-owned franchises in the U.S., has called upon Chicago-based <a rel="nofollow" href="http://www.michaelwaltersadvertising.com/" target="_blank">Michael Walters Advertising</a> (MWA), to develop a new brand identity that will focus on the healthy and innovative method of Chem-Dry's service.<br />
          <br />
          Based on consumer research done over the last year, MWA worked with the Chem-Dry team to develop and implement a strategic creative and marketing communications program to support their vision of healthier carpet cleaning.<br />
          <br />
          The new tagline MWA developed, &quot;Your Healthy Home Starts Here,&quot; utilizes Chem-Dry's method of using a green-certified solution and the power of carbonation to deliver a deeper, healthier carpet cleaning.<br />
          <br />
          &quot;The consumer research revealed what the customer was really looking for, a safe and non-toxic solution for families and pets. The communications program that we will be executing will resonate with the public and help drive the message to another level,&quot; said Jim Lake, principal at MWA.<br />
          <br />
          MWA created a brand strategy and built a platform to deliver the message via custom photography, print, direct mail, digital, mobile and outdoor media. <br />
          <br />
          The marketing plan will focus on traditional and digital advertising to deliver Chem-Dry's message that a clean, healthy home is a happy home. MWA is currently preparing to launch three media programs for Chem-Dry in mobile, social and direct mail marketing.<br />
          <br />
          ABOUT CHEM-DRY<br />
          Chem-Dry is the world's leading carpet and upholstery cleaner as ranked by Entrepreneur Magazine for 25 years in a row as the #1 in category. Chem-Dry also earned an award from Franchise Direct as one of the top 100 global franchises. With more than 3,500 locations worldwide, Chem-Dry is the world's leading carpet cleaner with nationwide coverage by locally-owned franchises.<br />
          <br />
          ABOUT MICHAEL WALTERS ADVERTISING<br />
          Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand names to deliver custom marketing strategy and solutions to their clients including: Chicago Cubs, Auto-Owners Insurance, Morton's The Steakhouse, Olivet Nazarene University, Blue Cross Blue Shield of Montana, Argosy University, Illinois State University, Indiana State University, Comcast SportsNet, Hunter Douglas and many more. They offer a full spectrum of marketing and advertising strategy and implementation.<br>]]>
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      <title>Real Estate Professionals - What Foreigners Don't Want to Find When Buying Property in Asia</title>
      <pubDate>Sat, 01 Mar 2014 08:00:00 GMT</pubDate>
      <description>
        <![CDATA[While most Asians are not aware of mold problems, you can be sure, foreigners are.<br />
          <br />
          HONG KONG, March 01, 2014 /24-7PressRelease/ -- Improving your position of leadership in this real-estate market means offering something your competitors aren't offering, the assurance your clients will have knowing they are buying from a reputable professional who will only sell property that is Certified to be mold safe. <br />
          <br />
          Taylor Environmental has established a long relationship of trust with the Real Estate community in the United States and now we are now offering this same Professional Service to their clients here in Asia.<br />
          <br />
          A Clearance Report will be yours to give to the new owner after inspection and any remediation that may be needed is completed. <br />
          <br />
          Taylor Environmental will also supervise and train your own crew for remediation work. Any remediation work they are involved in comes with a 5 year warranty assuring the work has been supervised and done in accordance with the &quot;American Indoor Air Quality Council&quot; guidelines. <br />
          <br />
          IF YOU HAVE ANY QUESTIONS, CALL US AT +63 (32) 423-0283 OR TOLL-FREE SKYPE 1951 808-3061<br />
          <br />
          Hank &amp; Merley Taylor<br />
          Environmental Hygienist<br />
          Certified Mold Remediator <br />
          Certified Mold Inspector <br />
          <br />
          EMAIL: <a rel="nofollow" href="mailto:[email protected]">[email protected]</a><br />
          Website: <a rel="nofollow" href="http://www.moldfixasia.com" target="_blank">www.moldfixasia.com</a><br />
          <br />
          Taylor Environmental introduces High-Tech Mold Inspections, Removal for Moldy Buildings in Hong Kong Kowloon, Lautau and new territories. Merley Martinez Taylor and here husband Hank are Environmental Hygienist, Certified Mold Inspectors, Certified Mold Remediation experts who have just launched their use of advance mold inspection and mold removal equipment for mold infested properties in Honk Kong and other territories throughout Asia.<br />
          <br />
          One of Taylor's Environmental high-tech mold inspection tools is a fiber optic inspection cable camera with video monitor to check for mold growth inside walls, ceilings, floors, and air conditioning ducts. Taylor Environmental also uses Thermo cameras for check for moisture behind walls and ceilings. <br />
          <br />
          Physical mold and air testing samples collected for lab analysis are sent to a certified USA laboratory<br />
          for the most accurate mold species identification and qualification. Hank Taylor has over 30 years of mold inspection, testing and remediation experience.<br />
          <br />
          Taylor Environmental height - tech mold removal equipment includes a high output ozone generator to kill mold spores, mold growth, bacterial growth and odors in houses and workplaces. Taylor Environmental also use fogging machines and special air scrubbers with advance carbon filters to capture dangerous and unhealthy mold volatile organic compounds (VOAC). plus HEPA filters to catch mold spores.<br />
          <br />
          For mold information or to schedule mold inspection and/or mold remediation, phone Merley and Hank Taylor at Skype toll free +1951 808-3061 or +63 (32) 423-0283.<br>]]>
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