Frequently Asked Questions

How long has 24-7 Press Release Newswire been in business?

24-7 Press Release Newswire was launched in 2004. Now celebrating over 18 years in business, 24-7 Press Release Newswire continues to be the leader in affordable press release distribution services.

How are press releases ranked on 24-7 Press Release Newswire?

The order in which press releases are displayed is based on their value – thus, Mass Media Visibility releases will always rank higher than Visibility Boost releases. For press releases that have an equal payment, the release that is submitted earliest will take priority. However, you can contribute extra funds towards your release using the Increase Payment option in your Account Manager to increase the value of your release and boost it above the other releases in the same price bracket.

How long will my press release stay on 24-7 Press Release Newswire?

Your release remains online at 24-7 Press Release Newswire until you remove it. Most users leave their releases online even after the story becomes old news. Leaving your press releases online has the advantage of letting people know your organization’s history and provides a historical reference of the company’s activities. 24-7 Press Release Newswire reserves the right to remove your press release if business, legal or regulatory requirements require us to do so.

I set up an account, but didn’t receive an activation email and cannot log in. The change password tool isn’t working either.

The Change Password tool will only work on active accounts. If you did not receive the activation email, your account will not yet have been activated. Please check your junk mail folder and spam filters, as activation emails will often end up there. If you cannot find the email please send an email to [email protected] with your login email address and ask us to activate your account for you.

I cannot remember what email address I set up my account with.

Email [email protected] – or in business hours (8:30am-5pm Pacific Time, Monday-Friday) call 1-888-880-9539 – and explain your issue to an agent. We will go through potential email addresses with you until we locate the email you used.

The person at my company who set up the account no longer works for us, and I want to transfer the account into my email. How do I do this?

You would need to contact us, but first make sure you have all of the necessary information in place. We need verification that you work for the same company as the previous account holder, so we will either require the previous account holder to email us authorizing the transfer of username or we will need an email from the new account holder showing that they have the same company email as the previous (ie if [email protected] is the current account holder, we can only transfer the account to another email that ends in @abccompany.com). Contact us at 1-888-880-9539 or [email protected] in business hours to make this transfer.

Do you offer monthly or annual subscription packages?

No, we do not offer any subscription packages. If you are an organization that submits a high volume of releases, you may qualify for our Agency PReferred Program.

How much does it cost to use 24-7 Press Release Newswire?

24-7 Press Release Newswire offers four distribution plans. Details on these plans can be found under our Products & Services menu. All plans are priced on a per-release basis in US dollars.

Do you offer reduced pricing for non-profit organizations?

We do not, unfortunately. If you plan on using our service regularly and have a history of at least five paid releases with us feel free to reach out and let us know what your perceived future output will be. We will take a look at your account and may be able to apply a permanent discount for future releases, as per our Agency PReferred Program.

What Happened to the Free Trial Press Release?

After 14 years of providing a free press release service (some may refer to it as our “Trial Press Release”), we made the difficult decision to discontinue it due to escalating editorial costs to support it. Many of our clients depended on this free service due to their limited budget. The great news is we have an inexpensive replacement called the “Simple Post”.

The Simple Post press release option will no longer have ads, taking interest away from your content, within your press release. The Simple Post also allows you to attach an image and up to two links within the body of your press release. If approved, the press release will reside on our website only and will remain in our database until you remove it (or unless it is flagged as being inappropriate content by a search engine). The Simple Post release is also made available through our Media Desk and may be found by journalists. The cost is only $29 USD per release.

Our Simple Post is an inexpensive option to showcase your press release while giving you a link to share with journalists. All press releases submitted through our Simple Post option will still undergo our usual editorial process.

How do I get started submitting a press release?

First, create a free account or login to your existing account. Once you are logged in, you will be on the main page of the Account Manager. On the top menu select Submit Press Release.
   1. Choose the press release package that’s right for you
   2. Enter your press release details
   3. Make your payment
   4. Add multimedia (images or video)
   5. Wait for editorial review and approval for distribution

What type of releases are not accepted by 24-7 Press Release Newswire?

24-7 Press Release Newswire does not accept releases related to the following:

• Publicly traded companies
• Legal cases without case number/docket
• Casino, online gambling or sports betting
• E-cigarettes/tobacco
• Sexual enhancement products or supplements
• Sex toys, pornographic or sexually explicit materials
• Online pharmacies without accreditations
• Easy money or get-rich-quick schemes
• Intent to harm/defamatory comments
• Reprints/copyrighted news stories
• Non-English language releases

For a comprehensive list, refer to our Editorial and Submission Guidelines.

How do I attach files, images or video to my press release?

The system will give you the opportunity to upload any attachments (documents, images, video) once you have completed payment. If you want to add attachments at a later time, log into your Account Manager, select My Releases, and then under your headline select the "Attachments" or "Videos" buttons.

How soon after I’ve submitted my press release will it go out?

Our Visibility Boost distribution plan requires a two-day turnaround for editorial review and approval. With the PR Network Plus, Integrated Media Pro and Mass Media Visibility plan, you may schedule next-day distribution as long as the release is submitted by 5pm PST.

I want my release to go out immediately. Is that something you offer?

Unfortunately, we do not offer immediate distribution. This is for your own benefit as releases distributed first thing in the morning perform better. Releases are all distributed at 3am EST every day of the week.

I want to time my release for distribution; is this possible?

In our system all releases go out at 3am EST – we do not have the opportunity to time distribution.

If you are using the Mass Media Visibility package, which is also distributed with PR Newswire, we can time the release with PR Newswire. It will still go out in our system at 3am EST but we can instruct PR Newswire to release it at a specific time (usually we choose around 7am EST with them). If you have a specific time you prefer then please put this in the Special Instructions box when submitting your Mass Media Visibility release.

Can I target my release to a specific geographical area?

24-7 Press Release Newswire’s distribution is global. However when you select the dateline location when submitting your release, it categorizes your news into that geographic area, making it easier for journalists, bloggers, and consumers to find your story in those target areas.

Can I make changes to my story before it is distributed?

Yes, if your story has not been released, you have up to 9:00pm PST the day before release to make changes. This allows us enough time to review and re-approve your story for distribution.

What happens if I edit my press release on the day it is distributed?

If you edit your story on or after the day of the release, your changes will only be reflected on the 24-7 Press Release Newswire website. We cannot update your story for our news distribution partners. If you need to make an important change, please do so before the release day and by our cut-off time of 9:00pm PST the night before.

What types of media points does 24-7 Press Release Newswire distribute to?

24-7 Press Release Newswire sends news to online news sites, traditional newspapers, trade publications, broadcast outlets, journalists and bloggers.

Does my video or attachments get distributed?

Video and attachments are not distributed to our newswire partners. Our distribution is a text-only environment. For those reasons, we suggest you include links in your press release to your video or images from your website.

How do I delete my old release?

Log into your Account Manager, select My Releases, and then under your headline select the "Delete" button. Note: Your press release is removed from our website only.

I need to remove links from my old releases. How do I do this?

Log into your Account Manager, select My Releases, and then under your headline select the "Edit" button to make your changes.

I need my press release taking down from the wire. How do I do this?

Once a release has been distributed it is unfortunately very difficult to remove from the wire. You can log into your Account Manager, select My Releases and then choose to delete the release that way but it will only remove it from our system. You can try Googling the release headline in quotation marks to see where it shows up and then contacting each individual media outlet separately. Some may need our permission to remove the release; in that instance, just email us with their contact details and we will send them a message on your behalf.

Do you offer any tips on how to write an effective press release?

Yes, you can read our article found in our knowledge base, on how to write an effective press release.

Do you offer writing services?

We do not offer in-house writing services. Click here for information about a writing company we recommend.

My release is written in Spanish. Do you accept Spanish-language releases?

We unfortunately cannot distribute a release in any language other than English as our news partners only accept English-language releases.

How do I add text links and formatting to my press release?

It is simple to create text links in our system for your press release's keywords. First, however, remember that anything that is a straight URL (ie any web address beginning with www. or http://, or any email address written out in full with the @ sign) will automatically link, so there is no need to use this code for those.

To link keywords to a website or web page, however, simply copy the code below and replace "keyword" with the keywords you want to link, and "www.website.com" with your specific website or page that you wish for the words to link to.

[url=http://www.website.com]my keywords[/url]

To link to an email message that will be sent to a specific address, use this:

[[email protected]]email us here[/email]

To make your text bold, italicized or underlined, use the code below:

[b]I want this text to be bold[/b]

[i]I want this text to be italicized[/i]

[u]I want this text to be underlined[/u]

It is as simple as that! However, if you prefer to avoid using code completely, our paid packages offer a tool that you can use to insert links, where you simply highlight the text you wish to link and enter the website that text should direct to.

How many links can I have in my press release?

We recommend one link per 100 hundred words. We believe having excessive links interferes with readability of your press release and gives the appearance of spam.

It is good to include your company’s URL in the closing details (“About Us” section) of your press release. You can include URLs or anchor text links (keywords that link to web pages) elsewhere in your release also, but this is the first section that readers look to for further website information.

Not all of our news partners will make anchor text links live, so it may be worthwhile including at least one URL in that instance. We believe the best practice for Google’s guidelines is to include just URLs and omit anchor text links, but we leave it up to you.

Do you use no-follow links?

Yes. Google updated their webmaster guidelines policies putting forth their position on "no-follow" links. No-follow links are preferred by Google as they lead to more authentic search engine results, rather than results skewed due to link spamming or keyword loading.

As we hold search engine compliance in high regard, 24-7 Press Release Newswire uses no-follow links. This policy will ensure your release is held in the highest esteem by Google and not flagged for spam. Please keep in mind that the benefits of a press release include the ability to deliver your story to credible news channels, journalists, bloggers and social media to gain natural exposure and further your story. Press releases also encourage greater readership and for consumers to take action, driving increased organic traffic to your website - not to build a network of inbound links.

Where can I find a copy of the payment receipt?

Log into your Account Manager, select My Payments, and then under your headline select the "Payment Receipt" button.

I submitted my paid release and completed payment but it’s not showing in my Account Manager.

There’s a chance it may have got ‘stuck’ in the payment system. Give us a call (at 1-888-880-9539) or – if it’s after hours – send an email (to [email protected]) and let us know what your account email address is. If you did receive a receipt from the payment vendor (PayPal, 2CheckOut or Stripe) please forward that to us as well. You can also always call the vendor directly (PayPal, 2CheckOut or Stripe) to inquire about it.

What is your refund policy?

A refund can be provided if your story has not been distributed. We do not issue refunds once your story has gone out. No refunds will be provided for any press releases containing fraudulent and/or misleading information or content perceived to be defamatory or with the intent to harm.

How do I upgrade my press release?

You can upgrade to different distribution plans by making a contribution payment. Log into your Account Manager, select My Releases, and then under your headline select the "Increase Payment" button. Enter the payment amount and complete the payment process.

Where can I find examples of my release posted online?

Each time we distribute a news release, you will automatically receive a 24-7 PR Watch report via email. This report is a sampling of the online placement of your news release, and includes locations to the full-text posting of your news release on sites. When you sign up for our Mass Media Visibility plan, you will receive a second distribution report from PR Newswire.

How many distribution reports do you provide?

For our paid distribution package, we provide one distribution report on the day your story is published. If you choose the Mass Media Visibility plan, you will receive a second additional report the same day from PR Newswire. No further distribution reports are provided in future dates.

When I try to search for my release on a site you show in my report, I can't find it. Why is that?

There are 3 common reasons for this:

1. For media websites, the star of the show is their own original content.

Media outlets are in the business of producing original content. And this content is what they want readers to find when they're searching for news. This means, for example, if you search for something on InformationWeek's website, the results you get are for stories that have been written by staff at InformationWeek and their sister publications. Even though our content is posted on the site, you typically will not find it by searching on the site, because, understandably, the site primarily wants to promote its own content. Yet, this is not the only reason the 24-7 Press Release release is not searchable.

2. Volume of Content vs. Server Load & Resources

24-7 Press Release combined with PR Newswire distribute on average between 900 and 1,300 news releases each day. This is an enormous amount of content, and far more content that most websites produce on their own. Because it is such a large volume of data, many websites do not have the resources required to maintain the database necessary to index and archive our content.

3. Most websites that post our content post only a certain number of headlines at any given time. Info scrolls off quickly.

There is currently no service out there that integrates 3rd party content into in-house search. Press releases are 3rd party content and will always be treated as such.

If I can't find my release on a site, how do I know it's really posted there?

The sites included in the Watch Report absolutely do post 24-7 Press Release copy. Sometimes, the content is placed directly on the publisher sites. Other times, our downstream partner will host the content for these publishers. Even if you can't find 24-7 Press Release content via site search, you can find it via site navigation.

You can also sometimes find 24-7 Press Release content on third-party sites using Google Advanced Search. This may not work with every site, but it's a good tool.

If you use the site's search bar to try to find the release, you won't find it. But with the help of Google's Advanced Search, you can see the release is in fact posted on the site, and that Google knows it's there.

If my release isn't easily found using the search function within a website, what's the value in having it there at all?

Answer: Online Visibility!

The most valuable benefit of your news posting on many websites – even if it's not always easily searchable or accessible on each individual site – is the Search Visibility that these postings provide. It allows search engines to see and index your news. As any SEO expert tell you, this is what online marketing is all about – being found via organic, natural search.

Even if an individual website does not index or archive our content within their own system, the major search engines are busy indexing and archiving the pages of millions of websites. This means that the majority of websites that post our content are scanned, indexed and archived by search engines like Google, making the links available to be served up in search results.

And, finally, research shows that search engines are how most news consumers look for news. Even journalists looking for information about a given topic will often start with a search engine, not at a specific website. Thus while it’s not always easy to find our content on a specific website, the fact that it is there makes it very likely that it will be found by a search engine, and this is the key to the online visibility that 24-7 Press Release provides.

Why do websites want to post press releases? What's in it for them?

Answer: Content is king, and websites need content.

Every website that posts 24-7 Press Release content has requested to do so, because it enhances their site. We have a dedicated team who responds to incoming requests from websites seeking to set up a 24-7 Press Release feed through our Syndication Partnership Program. All trusted online partners have signed content licensing agreements with us in which we give them permission to republish our copyrighted content. 24-7 Press Release licensing agreements give each site the right to choose what they want to post, and where they want to post it. 3rd-party sites have the final say over where they choose to put our content.

What is the Media Desk?

The Media Desk is a free member-only website for journalists, editors, bloggers, researchers, consumers and followers. There are powerful features in the Media Desk that allow you direct access to news stories. You can subscribe to news channels, create alerts, add news to your favorites, access company newsrooms and much more.

How do I subscribe to your news stories?

In order to subscribe to receive our news stories, you need to log in or create a free account in our exclusive Media Desk. Once you are logged in, you can subscribe to our news by setting your preferences in “My Custom News”.

I have an existing journalist account on your website and cannot find the settings to my news subscription. Where are they?

If you created a journalist account prior to 2014, we migrated your account over to our new platform called the Media Desk. You will continue to receive our news uninterrupted. You can log in with your existing account information and update your news subscription under "My Custom News". There are some valuable new tools in the Media Desk that you may want to explore.

How do I republish your press releases on my website or blog?

We offer a news widget for content partners who wish to republish our news. This is an easy cut-and-paste JavaScript which can be customized and added to any website. See our news widget page for further details.

I would like to host your press releases on our website and display the full text story. Is that possible?

Yes, this is possible. We offer an advanced news delivery solution for content partners. This will require someone on your end with programming and technical skills to implement our XML feed. Please see our content syndication program for more information..