E-Poll Market Research Launches MediaSYNC - the Only Research Product Combining Celebrity and Brand Scores

    LOS ANGELES, CA, May 18, 2009 /24-7PressRelease/ -- E-Poll Market Research, a leading research organization for the entertainment, media and marketing industries, today announced the launch of a new research and marketing tool called MediaSYNC - a dynamic online interface which provides subscribers with unprecedented access to, and control of the data from E-Poll's suite of E-Score research products. It promises to change the way marketers interpret and understand media, advertising and entertainment.

MediaSYNC is the only product on the market combining brand and celebrity evaluation tools, enabling comparison of brands and endorsers or other talent. Along with the release of MediaSYNC, E-Poll will also be providing clients with a significant upgrade in capabilities for E-Score Celebrity, its industry-leading celebrity evaluation product.

"We know our clients want simple yet powerful tools that can be used by all levels within an organization and produce relevant insights to drive their business forward," said Gerry Philpott, E-Poll's CEO. "MediaSYNC raises the bar in terms of ease, speed and value for marketers of all sorts who need access to critical decision-making data in today's budget conscious environment."

MediaSYNC is an easy-to-use online interface which presents data in a highly visual format and enables on-the-fly graphing, ranking, sorting, filtering and comparison tools. MediaSYNC now houses E-Poll's E-Score Brand and E-Score Celebrity products, and will also be the future home for E-Score Character, E-Score Music and FastTrack Television. MediaSYNC enables instant trending of historical data, as well as creation of custom norms and averages in the product's innovative "Compare View." With simple drag-and-drop functionality and one-button charting MediaSYNC automates all of these functions, which typically require substantial effort with other products on the market. Best of all, the product has been designed for all skill levels within an organization, from simple graphing to complex data mining.

E-Score Celebrity subscribers will be receiving all of these new features as a no-charge upgrade to their service package, while still continuing to enjoy the features which have made the product the industry standard since 1999, including its weekly fielding schedule, industry-leading time to market, and comprehensive database of 4,500+ celebrities, athletes, politicians and more.

Both E-Score Celebrity and E-Score Brand use E-Poll's unique methodology including split-panel (face and name) awareness surveys, Power Factors that drive appeal, 40+ distinct attributes for depth, and integrated consumer comments.

About E-Poll Market Research

E-Poll Market Research is a leading provider of custom research products and services for entertainment and media companies. Products include the E-Score family of celebrity, character and brand evaluations and FastTrack Television. Custom services include survey design, data analysis and reporting using advanced industry specific methodologies. In addition to traditional and online focus groups, E-Poll utilizes a deeply profiled, proprietary research panel which offers the ability to access highly targeted sample groups quickly and cost effectively.

Contact for E-Poll Market Research:
Randy Parker
877-MYEPOLL
www.epollresearch.com
[email protected]

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