Pearly Whites Are "Most Attractive" Physical Feature

    BIRMINGHAM, ENGLAND, May 24, 2009 /24-7PressRelease/ -- It takes just three seconds to form an opinion on someone when meeting them for the first time. But what's the first thing you notice about them? Is it their hair, eyes or perhaps their clothes?

A national survey undertaken by the American Dental Association (ADA) found that the smile outranked even the bluest of eyes as a person's most attractive physical feature.

The survey's findings were released to coincide with the launch of National Smile Month (17 May - 16 June) which runs simultaneously in the UK and USA. The month long campaign, organised by the British Dental Foundation, aims to promote the importance of both oral and overall body health.

As Brits become more aware of the importance of the perfect smile, cosmetic dentistry surgeons have reported a huge increase in demand for the treatment. In 2007 Britons spent a total of GBP350million on cosmetic dentistry.

The Hospital Group, one of the UK's leading cosmetic dentistry providers, perform a wide range of procedures in its specialist clinics located throughout the UK. In 2008, The Hospital Group saw a 62 per cent increase in the number of NuSmile Clear Braces fitted.

Tuesday May 19 saw the launch of The Hospital Groups latest NuSmile clinic in Leeds, building upon the existing cosmetic surgery clinic at Albion Place.

The NuSmile dentistry treatment centres at The Hospital Group perform hundreds of procedures a year, including teeth whitening, pain-free veneers that require no drilling of your natural teeth, invisible braces, white fillings and porcelain crowns.

Since The Hospital Group was established in 1992, it has grown from a small pharmaceutical company to one of the UK's foremost cosmetic surgery providers. The Group is committed to providing the very highest standards and all procedures are performed by an expert medical team in state-of-the-art facilities that are second to none.

For further information on The Hospital Group's range of dentistry procedures please visit www.thehospitalgroup.org or call 0845 762 6727.

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