Nectar Launches "Collect What's Yours" - First ATL Campaign in Five Years

    LONDON, ENGLAND, June 10, 2009 /24-7PressRelease/ -- Nectar, the UK's largest loyalty programme, is launching a new brand campaign with significant investment in TV, print and online to remind consumers to pick up their Nectar points as they shop.

Breaking on June 18th, the campaign is Nectar's first TV activity in five years and will broaden awareness of the large number of Nectar partners both on and off line. The campaign will target Nectar's core audience of savvy mums with the strapline "Collect what's yours".

The creative, devised by Integrated Agency Joshua G2, introduces a new animated 'Nectar Purse' character who is dedicated to collecting Nectar points, represented by individual droplets of the Nectar logo. The campaign will comprise two 30 second television executions and five press executions that will be placed across a range of women's magazines and national press.

John Sheekey, Nectar Marketing Director, says; "We know that our collectors aren't aware of all the places they can collect Nectar points. With Homebase recently joining the programme and 300 online retailers accessible via nectar.com, this campaign reminds collectors about the places they can collect what's theirs at a time when everyone is looking to become savvier."

Over fifty percent of all UK households have a Nectar card and there are over 11 million active collectors. The Nectar television campaign goes live on Thursday 18th June with print advertising appearing from 29th June.

Notes to Editor
Nectar, the United Kingdom's leading coalition loyalty programme is owned by Groupe Aeroplan Inc., a leading international loyalty management corporation. 50 percent of UK households collect Nectar points when shopping for groceries, booking a holiday, paying household bills, buying petrol and even eating out. Collectors also earn Nectar points every time they shop online via Nectar.com at over 300 leading online retailers. Since Nectar's launch in 2002 over GBP1 billion of rewards have been redeemed by its collectors. Rewards include money off shopping, travel and general merchandise. For more information please visit: www.nectar.com

For further information on Nectar, contact:
Jackie Quilter
Clarion Communications
T: 020 7343 3116
E: [email protected]

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