56 Million Trips Planned By Holiday-Mad Brits

    LONDON, ENGLAND, July 19, 2009 /24-7PressRelease/ -- Sainsbury's Travel Insurance offers comprehensive cover at competitive premiums.

Britons plan to take a total of 56 million holidays this summer, according to new research from Sainsbury's Travel Insurance, and will spend around GBP43.86 billion on them. More than one in three people (36%) intending to go on holiday plan to take a trip to the Eurozone, despite the current poor value of sterling against the Euro. The findings reveal that around 670,000 people intend to take more holidays than usual specifically to escape 'recession depression'.
An estimated 16.4 million people are intending to take more than one break this summer. On average Britons spend approximately GBP784 per person on each holiday, including all costs for travel, accommodation, food and entertainment.

The UK is the most popular intended destination, with 63% of all people intending to go on a break this summer planning at least one trip here. This is followed by the Eurozone, where 36% of holidaymakers intend to take a trip. Only 23% of people planning to go away this summer intend to take a foreign holiday outside the Eurozone.
Sam Marrs, Sainsbury's Travel Insurance Manager, said: "Despite tough economic conditions, it would appear that rather than sacrificing our holidays, we Britons may even be taking more breaks in a bid to put all the credit-crunch doom and gloom behind us.

"The millions of people who are going on holiday more than once this summer would be well-advised to buy a multi-trip travel insurance policy before they go away, as they can make significant savings by doing so rather than buying single trip policies."
To obtain a Sainsbury's Travel Insurance quote you can log onto www.sainsburysbank.co.uk or call 0845 300 3190. Lines are open 8am-8pm Monday to Friday and 8am - 7pm Saturday and 9am - 5pm on Sunday.

Notes to Editors
(1) The consumer omnibus research of 2038 GB adults aged 18 or over was carried out online by ICM between 19th and 21st June 2009. ICM uses a large sample size that reflects the demographic profile of GB. Given this it is possible to extrapolate figures and make projections from the research results within appropriate confidence intervals. So 5% of the GB adult population of 45.89 million is 2.3m. Figures are estimates.
(2) Figures are estimates based on what consumers say they spent on their last holiday, as part of the consumer omnibus research in footnote 1.

Sainsbury's Finance:
To view our latest press releases and product information, please visit the Sainsbury's Finance online media centre at www.sainsburysfinance.co.uk/media.
Sainsbury's Finance offers a range of quality, competitively priced, award-winning products. It opened for business on 19th February 1997 and was the UK's first supermarket bank. It is a 50:50 joint venture with Sainsbury's and Lloyds Banking Group.
Sainsbury's Finance offers the following products: Credit Cards and Loans, a range of Savings products and Car Insurance, Life Insurance, Home Insurance, Travel Insurance and Pet Insurance
For further information and general Sainsbury's Finance enquiries customers can call the freephone number on 0500 40 50 60 or visit www.sainsburysfinance.co.uk

Sainsburys Finance Travel Insurance is arranged and administered by FirstAssist Insurance Services Limited on behalf of the insurer, Great Lakes Reinsurance (UK) PLC.

FirstAssist Insurance Services Limited (FISL) is one of the UK's leading providers of tailored, flexible white-label specialist insurance solutions and has recently been named as one of the UK's fastest growing companies in the Sunday Times 'Buyout Track 100'.

FISL has five key areas of insurance expertise: travel, protection, budget health, legal protection and small business, covering over 2m people in the UK. Driven as a specialist business by an entrepreneurial, commercial management team, FISL provides a unique range of products and marketing solutions for Banks, Insurers, Affinity Organisations, Corporates, Intermediaries and SMEs.

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