SELF-SERVE ADVERTISING PROGRAM FOR PARIS TOURISM PROFESSIONALS ANNOUNCED

    /24-7PressRelease/ - PARIS, FRANCE, February 13, 2006 - Chicline.com, a leading search engine and web directory for tourism in Paris, announced today that it is offering an easy-to-use and self-serve advertising program named "Weekly Specials!" for use by tourism professionals worldwide, whose services include Paris, France, as a destination.

The goal of the "Weekly Specials!" feature is to offer tourism professionals worldwide, as well as business owners and service providers from Paris and the Ile-de-France region, greater visibility on the Web, via a free, easy-to-use tool for posting their special advertisements.

Every seven days, different travel agencies, hotels, restaurants, galleries, shops and other places of interest to Paris-bound tourists and Parisians alike, will be in the spotlight on the Chicline.com site. Viewers can choose among a variety of categories like Shopping, Restaurants, and Leisure Activities, to see what kind of interesting deals current advertisers have to offer. For easy access to these ads, the Chicline.com homepage now features a "Weekly Specials" tab, which visitors can click on to go directly to a page featuring Weekly Specials ads currently online. Every ad contains a picture and a short information about the place advertised, as well as a link to its official site.

With this new feature, the Chicline.com directory will now be able to offer pertinent advertisements; when visitors consult a specific category, the corresponding "Weekly Specials!" ads will appear at the head of the list of referenced sites.

Chicline.com Weekly Specials are useful for tourists looking for ideas on where to eat, drink, shop, and generally make merry in the City of Lights. And they're also a way for tourism professionals as well as the owners of smaller shops, eateries and attractions to get the word out.

"We've received a lot of positive feedback about this new service," says Chicline.com Marketing Director Thierry Chevalier. "These ads allow visitors to discover useful promotional offers. They also allow tourism professionals a useful way to specifically target tourists, potential visitors, and even Parisians themselves, whose visits to our site clearly indicate the worldwide and local interest in our city".

The 'Weekly Specials!' ads are open to all types of businesses, from international travel agencies, to local shops. On Chicline.com, even the smallest Parisian businesses or travel agencies worldwide can advertise beside major international brands, companies, and services. In addition, the advertisement posting services are completely free in February and March.

An information page, accessible from the "Weekly Specials!" menu, is available for advertisers interested in learning more about creating and posting their own "Weekly Specials!" ads.

Chicline.com is a brand name and service of Net Cristal, a company dedicated to tourism-related web sites and a consulting firm specializing on Internet strategies. Net Cristal is a Paris-based organization, located on the Avenue de l'Opera, in Paris' 1st Arrondissement.

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