Monarch Ventures Earns B Corporation Certification

    NEWTOWN, CT, August 07, 2009 /24-7PressRelease/ -- B Lab has certified Monarch Ventures LLC, a fast growing, event-based Cause Marketing firm, as a B Corporation.

B Corporations are a new type of company that uses the power of business to solve social and environmental problems. Unlike companies whose principle focus is the bottom line, B Corporations are purpose-driven. They strive to benefit not only shareholders but all stakeholders such as the company's employees, community, and the environment.

To become certified B Corporations, businesses must do two things: meet comprehensive and transparent social and environmental performance standards and amend their corporate governing documents to incorporate the interests of employees, community and the environment.

"Conducting business in a socially responsible manner is not only beneficial, but essential to individual and collective success," said Monarch Principal, Katherine Purchase. "We believe this so strongly that we are staking our professional reputation to it."

Monarch Ventures engages in and promotes business development through philanthropic events and activities for the mutual and collective good of the client business and the communities in which they have operations. It is facilitating and implementing an interactive approach to business development that transcends generational lines, socio-economic indicators, emotional barriers and all "target audiences" and "canned corporate philanthropy" initiatives for the mutual and collective benefit of the marketplace and the global community.

"Monarch is bringing communities together by highlighting the common interests of for- and non-profits," said B Lab co-founder Bart Houlahan. "Their innovative Cause Marketing model helps small businesses, charities, and the local community all at the same time. In the true spirit of B Corporations, Monarch is using business to solve problems."

About B Lab

B Lab is the nonprofit organization that certifies, supports, and promotes B Corporations. An independent body, the Standards Advisory Council, sets the legal and performance standards for B Corporation certification and oversees the evolution of those standards and the auditing of B Corporations.

In just over 18 months, the community of B Corporations has grown to over 200 Certified B Corporations that represent $1B in collective marketplace, and 30 different industries. B Lab envisions a new sector of the economy which uses the power of business to solve social and environmental problems. This sector will be comprised of a new type of corporation - the B Corporation. B Corporations will be legally recognized by the states, tax preferred by the IRS, and valued by investors and consumers. In our generation, this marketplace of B Corporations will reach 5-7% of US GDP -- the size of the non-profit sector today.

To contact B Lab, email Heather Van Dusen ([email protected]) . B Lab and B Corporation imagery and more information are available at www.bcorporation.net .

About Monarch Ventures LLC

Monarch Ventures LLC is a cause marketing company advancing community health through socially responsible business development activities. Cost-effective event-based cause marketing enables local businesses in collaboration with charitable organizations to gain increased visibility, impact and growth for mutual and collective benefit.

Monarch Ventures LLC is headquartered in Newtown, CT with operations throughout Connecticut and New York states. More information is available at www.monarchventures.org or by calling 203-885-6932. Katherine Purchase may be reached directly at [email protected]

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