GenHealth Offers Pre-Qualified Leads to Health Insurance Brokers

    FARMINGDALE, NY, August 23, 2009 /24-7PressRelease/ -- GenHealth, Inc., a leading appointment setting firm for health insurance brokers, has announced the opening of an additional department dedicated to providing pre-qualified leads.

Group health insurance lead providers are far from new to an industry saturated with gimmicks, tired sales approaches, and price conscious consumers. But GenHealth will be separating itself from the pack by offering leads of a much higher quality than others.

Almost any group health insurance agent whose purchased leads in the past can attest to calling businesses that were never interested in insurance, or the information provided was simply false or inaccurate. Another issue is when a lead is distributed to several insurance agents over a period of time, allowing a lead company to sell the same lead over and over.

"This is the Cadillac of group health leads," explains Michelle Sass, President of GenHealth, "We're not looking to be the cheapest lead service out there, but what good is an inexpensive lead if you're not getting any business from it?"

Similar to GenHealth's confirmed appointment program, GenHealth telemarketers are trained to use the insurance agent's name and company name several times throughout the conversation in order to facilitate a personal relationship between the agent and the lead even before the agent contacts them.

Leads are interviewed to discover important information the agent should know ahead of time including (but not limited to) their current provider, renewal date, deductible, plan demographics and the best time to contact. All of these detailed are sent to the client via e-mail.

Due to GenHeallth's experience calling a multitude of markets, Michelle has made the decision to not call certain markets at all. "Calling these areas would only increase our fees in exchange for a lower level of quality. We would rather be straightforward with the health insurance community and not work those areas, rather than have unsatisfied clients."

About GenHealth

GenHealth was founded in 2006 and developed by insurance professionals who understand the value of a broker's time and the effort they spend on booking appointments.

The company currently covers the New York Metropolitan area for their confirmed appointment program and offers pre-qualified exclusive leads to brokers in various U.S. markets.

Website: http://www.genhealth.net

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