Driver's Alert Announces SMART RISK and Launches New Website; New Program Guarantees Fleets a Minimum 25% Reduction in At-Fault Crashes

    LIGHTHOUSE POINT, FL, September 11, 2009 /24-7PressRelease/ -- Driver's Alert (the "Company"), a pioneer, and the largest provider of fleet safety and risk reduction solutions for over 20 years, today announced an entirely new approach to reducing at-fault crashes called SMART RISK. To support the new product, the Company also launched a brand new, customer-focused, user-friendly and interactive corporate website.

SMART RISK is a fully integrated, one-source program that combines both 'after-the-incident' data from MVRs and driver crash history with 'before the accident' early warning driver observation data to assign a risk level to each driver. On average, 95% of all drivers practice safe driving. By integrating historical driving and accident data with the real-time driver observation call data, SMART RISK is able to accurately identify the 5% of drivers who are at highest risk to cause a fleet's next at-fault crash.

SMART RISK is based on research and analysis of Driver's Alert data over tens of thousands of vehicles. It creates the industry's first program that, when implemented properly, is able to accurately predict the specific drivers who will likely cause a crash, and provides the best practices and tools required to stop that crash from occurring.

Driver's Alert is so confident that SMART RISK will result in a significant reduction in at-fault crashes and their related costs that the Company is offering a written guarantee. Any company implementing SMART RISK will realize a minimum 25% reduction in at-fault crashes within 12 months or the entire program is free.

The Company's new website, www.driversalert.com describes in detail the SMART RISK program, which also includes Driver's Alert's new Fleet Risk Forecast Report. This report enables safety managers to see at-a-glance, in real time, their highest risk drivers so they can intervene before crashes occur.

The SMART RISK Program and the new website were designed in direct response to, and with input from, Driver's Alert largest fleet clients, who helped develop the model. The new site's features and content are designed to engage visitors as well as to find the information they need more quickly. With the roll-out of this website, Driver's Alert has increased its website information by over 500%. The site is secured by Verisign.

Key website enhancements include:

• SMART RISK Program Description
Complete details of the SMART RISK Program elements, how it works, and the SMART RISK Guarantee.

• White Papers
Free informational White Papers on topics of interest to the industry, such as Enlist the Aid of "Road Warriors" to Help Predict Your Next Crash and Solving the Driver Identification "Accident Waiting to Happen" Dilemma through Technology. The papers cite sources from third-party experts and will be augmented regularly with timely and relevant industry best practice topics.

• Detailed Industry Information
Key industry data on the cost of crashes, crash statistics regarding the critical events and associated factors that contribute to serious truck crashes, as well as the direct and indirect costs of crashes.

• Access Valuable Tools
A new Demo Center enables fleet managers and safety directors to listen to actual motorist calls and take an on-line sample driver safety training course. Other interactive sections of the site will be added in the future.

For current Driver's Alert clients, there is a secure log-in with an interface that remains consistent with their Driver's Alert website past experience. All current client reports and services remain intact, ensuring there will be no disruptions or a new learning curve for current clients.

Martin Marion, Vice President of Strategic Planning, said, "We have learned from over 20 years in this business, and from close interaction with our largest and most successful clients what it takes to truly guarantee a significant reduction in at-fault crashes and related costs. We are very proud to introduce our new SMART RISK program, which guarantees a 25% or more reduction in at-fault crashes, and our new website. The integration of both historical driver records with real-time driver observation data through our state-of-the-art call center and call validation practices is the key. Once again, Driver's Alert has raised the bar for driver and fleet safety, and we encourage clients to contact us for full details on how and why this program works, and for details on best practices for implementation of a crash reduction program that is guaranteed to work."

About Driver's Alert
Driver's Alert, a pioneer in the fleet safety and risk reduction industry, was founded in 1989. Our Smart Risk Program combines best-in-class driver observation, on-line driver safety training and real-time driver risk leveling in a convenient, all-in-one solution. This winning combination is the reason why over 10,000 companies with more than 600,000 vehicles across all industries in North America have chosen Driver's Alert to help them lower their fleet costs by reducing their risk. The Company is privately held and located in Lighthouse Point, FL. Learn more about Driver's Alert at our website www.driversalert.com.

# # #