Traditional Values, Respect for Customers Makes a Winning Recipe for Maryland Crab Cakes Producers

    MAPLEWOOD, NJ, October 21, 2009 /24-7PressRelease/ -- "The genuine Maryland style Crab Cake is often imitated, but never improved upon," says CEO, Ron Kauffman, Jr.

Ron Kauffman, Jr.and his brother J.D. grew up within the Chesapeake Bay watershed in a crab cake making family that had begun three generations before, harvesting, picking, and forming the traditional Maryland style crab cakes. They understood, before they even knew they understood, the subtle interplay of flavors between the sweet briny Chesapeake Bay blue crab plucked live from the bay and the unique spicing from traditional Bay style seasonings.

The closely held Kauffman family recipe was a mixture of salt, cayenne, celery seed, sweet Hungarian paprika, dry mustard, black pepper, bay leaf, allspice, ginger, nutmeg, cardamom, and cinnamon. The family did not favor crab cakes that were adulterated with cheap fillers.

"The genuine Maryland style Crab Cake is often imitated, but never improved upon," says Ron Kauffman, Jr.
Success came to the Kauffman family from hard work and treating people right. Recently, the parents, Ron and Margie, decided to retire. They sold the business and began to enjoy their grandchildren.

As Ron Kauffman, Jr, tells it, "When our parents sold Chesapeake Bay Gourmet, the new owners chose to alter our old family recipe. These were not Maryland natives and they did not understand that crab cake aficionados know the difference."

"Soon, none of us in the family could even recognize these crab cakes. They substituted Asian blue swimming crab, because it was cheaper. They further diluted the recipe by using cheap ingredients thinking our customers wouldn't know the difference."

"But we know," continues J.D, "you can never fool a customer. At least not more than once. We grew up in this business. We know our customers and we have always considered them our partners."

Ron, Jr. says, "We have a covenant with our customers to deliver the best product money can buy, adhering to our family values of ethical business practices, use of the purest ingredients, and delivering value to our customers in every product we offer whether it be crab cakes, crab soup, or the fabulous 9 layer Smith Island Cake."

"Our parents have taken a much needed rest but since we kept getting calls from our loyal customers, J.D., my wife Rachel, and I have formed a new company on the old principles of honest work, honest products, and reliable service."

Ron Jr. concludes, "We hope you'll call us, or email us and place your holiday orders. We know the first bite you take of Kauffman's Original Crab Cakes, you'll say, YES. Now that's more like it."

Kauffman's Original Crab Cakes are for avid blue crab aficionados who seek quality crab cakes made exclusively from Jumbo Lump crab meat of the Blue Crab - as much as possible from the Chesapeake Bay. Kauffman's Original Crab Cakes are made from a third generation family recipe on the Eastern Shore of Maryland from pure ingredients - no chemicals, no fillers, just delicious Jumbo Lump blue crab, formed, frozen, and ready to be shipped to anywhere in the USA.

Kauffman's Original Crab Cakes offers not only original crab cakes but a collection of authentic Maryland products including the Smith Island 9 Layer Cake and soups - both vegetable crab and cream of crab. All crab products are made from only blue crab (callinectes sapidus), and all products are frozen and shipped from Maryland's Eastern shore. (www.kauffmanscrabcakes.com)
For more information or to interview the Kauffman brothers, call Linda Eckhardt 973 762 4857

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