Best Email Advertising Campaign to Be Named by Web Marketing Association

    WEST SIMSBURY, CT, November 23, 2009 /24-7PressRelease/ -- The Web Marketing Association judges will select the best email advertising campaign of 2009 in 86 industries as part of their 8th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 29, 2010.

"Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects," said William Rice, president of the Web Marketing Association. "The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It's also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work".

The 2010 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

"We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace," said Rice.

The 2009 Best of Show winner for Email Campaign was Overdrive Interactive for Symmetricom Next Generation Network. The 2009 Best of Show winner for Email Message was Design Lab for Design Lab Holiday Card.

Other Top Email Advertisements for 2009 included:
Win My Dream Destination Contest which won Best Airline Email message campaign was submitted by Air Canada
BMW Tell Me More which won Best Automobile Email message campaign was submitted by Dotglu
Holiday Email Campaign which won Best Computer: Hardware Email message campaign was submitted by Velocity Micro, Inc.
ADT Email Marketing Campaign which won Best Consumer Goods Email message campaign was submitted by BGT Partners & ADT Team
Sony Cierge Email Marketing Campaign which won Best Email Email message campaign was submitted by BGT Partners & Sony Cierge Team
WendyMail which won Best Food Industry Email message campaign was submitted by kbp/Dotglu
Emails - Healthy Lifestyle Rewards which won Best Health Care Email message campaign was submitted by Blue Shield of California
Direct Insure Online - Auto which won Best Insurance Email message campaign was submitted by Epic Advertising
Atlantic City Holiday Stay & Play which won Best Leisure Email message campaign was submitted by Atlantic City Convention & Visitors Authority
FG SQUARED Lead Generation Campaign which won Best Marketing Email message campaign was submitted by FG SQUARED
ADT Email Marketing Campaign which won Best Other Email message campaign was submitted by BGT Partners & ADT Team
Differin.com Website which won Best Pharmaceuticals Email message campaign was submitted by Galderma Laboratories, L.P.
Miss Sixty Email Marketing Campaign which won Best Retail Email message campaign was submitted by Wickedweb Ltd
Hackett Christmas Campaign which won Best Shopping Email message campaign was submitted by DJM Digital Solutions
Symmetricom Next Generation Network Email Message Campaign which won Best Telecommunication Email message campaign and Best of Show Email message campaign was submitted by Overdrive Interactive
Grand Junction eZine Program which won Best Travel Email message campaign was submitted by Grand Junction VCB & Miles Media

The 2010 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2010 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to email advertisements, Awards will be presented within each of the industry categories and advertising formats such as:
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Rich media online ad
Rich Media ad campaign
Email message
Online newsletter campaign
Web sites (including microsites and landing pages)
Integrated ad campaign
Online Video (New for 2010)
Mobile Apps (New for 2010)
Ads the client did not choose

Industries represented in the 2010 IAC Awards are the following: advertising, advocacy, airline, application service provider, arts, associations, auction, automobile, b2b, bank, beverage, biotechnology, broadcasting, brokerage, catalog, computer hardware, computer retailer, computer software, construction, consulting, consumer goods, credit union, design, directory or search engine, diversified business, education, email, employment, energy, entertainment, events, e-zine, faith-based, family, financial services, food industry, game site, general interest, government, health care, home building, hotel and lodging, information services, institutional services, insurance, interactive services, international business, internet service provider, intranet, investor relations, investment, legal, leisure, magazine, marketing, manufacturing, media, medical, military, movie, music, mutual fund, news, newspaper, non-profit, online community, other, pharmaceuticals, portal, professional services, public relations, publishing, radio, real estate, regional, restaurant, retail, school, shopping, small business, sports, telecommunication, toy & hobby, transportation, travel and university.

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2009 through January 29, 2010 (except for the Ads the client did not choose format which do not have to have run.)

Judging for the IAC Awards will take place in February, 2010, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2010. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2010 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, 24-7PressRelease.com, AllBusiness, ExactTarget, ad:tech conferences, Microsoft WebsiteSpark, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion and Website Magazine. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. In addition to the IAC Awards, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 14th year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.

Website: http://www.IACAward.org

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