LONDON, ENGLAND, November 29, 2009 /24-7PressRelease/ -- A significant increase of sales have been seen this early Christmas by Serenata Flowers online business, which may possibly be taken as a sign that customers look a bit more confident than last year.
Peter Ahl, Managing Director of award-winning retailer Serenata Flowers, says: "Orders for our Christmas Flowers by Post are expected to improve by 30% this year, signifying that people have more disposable income than this time last year. Our understanding of these signs is that it may mirror a turnaround of the UK economy out of recession."
Peter added: "We see indication proofs of a strong Christmas across the board and there is a lot of pre-planning, which seems to show that the recession has had a constructive effect on people's spending habits. People seem to be budgeting and organizing their spending carefully rather than panic-buying gifts at the very last minute."
More than half a million bouquets of Christmas flowers are expected to be sold in the UK this year and online industry sees an ongoing robust growth. More than half of the total Christmas flower deliveries will by bought online according to estimations by Serenata Flowers.
Its Christmas flowers UK delivery service is also common with international shoppers who want to send floral gifts to friends and family in Britain. Serenata indicates that more British expatriates' than ever are buying floral gifts online, which Serenata says could be a sign of tighter travel budgets.
Peter said: "With the online development of sending flowers it has turn out to be one of the most excellent ways to show friends and family how much you love them, even if you can't be with them.
"You really cannot go wrong with bouquets and the beauty of buying them from an online florist is that it is fast and trouble-free and you can shop wherever you are in the world."
London-based Serenata is a private online florist delivery retailer, sending flowers across the capital and the rest of the UK six days a week. The online florist also has two sister sites specializing in online wine and chocolate delivery - SerenataWines.com and SerenataChocolates.com.
Website: http://www.serenataflowers.com
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