Using A Press Release Service During Slower Economic Times Helps Keep Businesses Above Their Competition

    NEW YORK, NY December 13, 2009 /24-7PressRelease/ -- The economic downturn is now starting to see light at the end of the tunnel however the media still reinforces the tough times that businesses are experiencing.

Michael Iwasaki, Managing Partner with 24-7PressRelease.com, a leader in press release distribution says "When times are difficult, organizations tend to have a knee-jerk reaction to start slashing and burning. They seek immediate ways to trim overhead and cut operating costs. All to often it is the cost cutting tactic may lead to disaster."

Iwasaki continued, "Typically the first victim on the chopping block is marketing. Why would a company jeopardize their efforts to market their product or service? Simply, it is a 'panic stricken' maneuver by those responsible for finances. During an economic slump, consumers typically scale back on purchases. This means it is harder to capture new customers or convince existing customers to buy more. The right maneuver for companies is don’t invest less on marketing -- just invest smarter!"

It is well documented that companies that maintain their brand during a recession can increase market share and their return on investment at lower cost. One proven marketing tool that can help companies invest smarter in marketing is the classic press release. Using a press release service is both inexpensive and very effective.

How can the press release service from 24-7 Press Release help businesses market their product or service?

1. Instant publicity with news distribution to websites, RSS aggregators, and thousands of opt-in journalist subscribers
2. Reach a world wide audience through the power of the Internet
3. Organic search engine exposure
4. Search engine optimization benefits for your website
5. Continual support and growth of your company’s brand awareness

For as little as $49 per press release, this low cost investment can yield you high value returns. Many Internet marketing specialists consider a press release service as the hidden marketing gem.

To see more on how 24-7PressRelease.com distributes your press release, visit:
http://www.24-7pressrelease.com/press_release_video.php

About 24-7 Press Release Newswire:
A provider of professional, affordable press release distribution services since 2004, 24-7 Press Release Newswire continues to be a leader in the press release distribution industry. 24-7PressRelease.com offers a variety of press release service packages, making it affordable for businesses of all sizes including private branding options for larger distributors. 24-7PressRelease.com provides proof of distribution for all paid packages. 24-7PressRelease.com is also a leading provider of syndicated news content from over 400 channels of news providing free news headlines to websites around the net.

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