Fitness Footwear Reveals Caterpillar's 2010 Range of CAT Shoes

    STEVENAGE, ENGLAND, December 16, 2009 /24-7PressRelease/ -- With the end of the year rapidly approaching, Caterpillar has launched their 2010 catalogue, detailing a new range of CAT shoes and a new direction for the Caterpillar brand.

As a company with one foot in construction and the other in fashion, the Caterpillar brand embodies rough, ready and rugged style at its very best with one of the world's best recognised logos.

So with a new direction that's heavily focussed on the fashion market comes a catalogue that's bursting with eye-catching new styles of CAT footwear from the classic Caterpillar Colorado boot to the latest iTechnology line, designed to offer a mix of relaxed casual and sport looks.

It will come as a relief to many customers and retailers that the best selling classic Caterpillar products remain available while the latest designs offer the same out of the box comfort, hard wearing build and Caterpillars signature style.

To meet the demands of the consumer who keeps a busy schedule and has learned through experience that they can't afford to have footwear that doesn't keep up, Caterpillar has organised their footwear into three ranges to provide all day comfort and long lasting good looks.

Legendary Raw encompasses the classic collection of Caterpillar footwear as well as a number of new, yet nostalgic styles designed to combine function and fashion with the long lasting durability and strength that Caterpillar boots and shoes are known for.

Summer Rugged is a range of footwear designed for the warmer weather. Products in the range are made from the finest materials to a much higher level of manufacturing quality. Many examples of the Summer Rugged range are redesigned Caterpillar classics to fuse timeless good looks with hot modern styles.

Active Casual incorporates a variety of multi-purpose shoes that are inspired by Caterpillar's love of industrial innovation and technology in order to meet the specific performance needs of the wearer while remaining comfortable for everyday casual wear.

Last year Caterpillar sold record numbers of their ladies footwear, with the Caterpillar Bebot and Caterpillar Anna boots being their biggest sellers in the women's range.

As a result, the number of Caterpillar products for women has more than doubled and now includes fresh new colours of Caterpillar's classic ladies boots as well as many new styles as part of the latest collections of footwear.

The new range of CAT footwear will arrive in March, so until then, for the best selling Caterpillar Colorado and a wide range of Caterpillar shoes , visit Fitness Footwear -the web's widest choice of sports and outdoor shoes.

Website: http://www.fitnessfootwear.com

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