Friday Night Lights to Runway Spot Lights

    ORANGE COUNTY, CA, January 06, 2010 /24-7PressRelease/ -- NFL Players Marviel Underwood and Robert Ortiz, founders of fashion label ArtistiCreation, are hosting their 2010 Collection Debut, The Fashion Peep Show, at Chateaux Lounge on January 9th, 2010. Their runway show will include 30 looks from their new collection, with all to be modeled by current and former NFL Players. The event will begin at 9:00pm with the runway show slated for 10:00pm.The football stars turned fashion icons have created a line of edgy men's streetwear that is "inspired from life". Channeling their creative instincts and challenging themselves to "create something from nothing", the founders of ArtistiCreation have created a label with purpose...to challenge anyone who had ever been told they wouldn't make it, to stay true to their soul and rise above. Their bold and eclectic 2010 collection features their signature men's t-shirts, and will introduce their new line of jackets as well hooded sweaters. ArtistiCreation has raised the bar for the streetwear industry with their 2010 line, as their designs are more than fresh and edgy; they are the ultimate conversation pieces.

About ArtistiCreation: ArtistiCreation was born in 2008, from the combined life experiences of Marviel Underwood & Robert Ortiz, both former NFL players who met in college at SDSU. Along with self-taught artist Artie Giles, Marviel & Robert developed their logo, "CreAtion", symbolizing what is at the heart of their brand, ArtistiCreation. Growing up on opposite ends of the state of California, both partners experienced a rough childhood, which laid the foundation for their design inspirations. Marviel & Robert, both wanted to create a brand that was centered on what they grew up knowing how to do best, yet what most people struggle to do...."creating something from nothing". A true testament to what determination can do, both partners were individually committed to taking their artistic skills, both on and off the football field, to achieve a better life than they grew up knowing. "We wanted to produce an apparel line, and deliver a brand that encourages people to create, despite whatever their circumstances may be, by being unique and thoughtful". Their mission is to be the brand representing every person who has the drive to do something, regardless of what creative medium is used be it music, art, fashion, or sports. They refuse to conform to conventional trendy standards and instead aspire to bring true creativity back to the world of fashion, finding their own voice in the crowded world of apparel brands. "A lot of these brands say they're from the streets, let us welcome you to our world!"

About Marviel Underwood: Growing up in the not-so-privileged streets of Oakland, CA, Marviel possessed an undeniable talent on the football field. Playing football all throughout grade school, Marviel eventually earned a scholarship to play football at SDSU. After his first year on the field at SDSU, Marviel met Robert Ortiz, who was also a college football player, and who would soon be his business partner. Marviel was drafted to the Green Bay Packers after college and also went on to play for the Denver Broncos and the Oakland Raiders. Although Marviel's talent and love for the game was irrefutable, Marviel wanted to pursue his true passion for the fashion industry. Bored with the conventional T-shirt attire that so many of his friends were accustomed to, Marviel shared his desire to design an edgy line of t-shirts and other garments that were true conversation pieces with his friend Robert. Sharing a mutual passion for the fashion industry and a true competitive spirit, the two decided to join forces and create a brand that stood out from the pack with a deep niche in the streetwear apparel sector.

About Robert Ortiz: Born and raised in San Diego, CA, Robert Ortiz was an athlete from birth with a unique flair for fashion. His mother insisted that he was always dressed to impress, even though Robert was far from being born with a silver spoon in his mouth. Robert learned to make inexpensive clothing look like a fortune through unique styling, which he credits his fashion-savvy mother for. While his talent in the sports arena quickly thrived, Robert took his passion for football to the next level by attending SDSU and being a player on their college football team. This is where, as good fortune would have it, Robert soon met Marviel Underwood, who was also apart of the college football team. Robert was eventually drafted to the NFL and played for teams such as The San Diego Chargers & The New England Patriots, while remaining close friends with Marviel. During an off-season workout, Robert & Marviel discussed their interest in the fashion industry and their mutual interest in starting their own line. Soon after, Robert & Marviel became partners and ArtistiCreation was born. Robert recognized the same competitive spirit that Marviel possessed as well as their individual talent, both on and off the field, which has and will always be the driving force behind them and their brand. Today, Robert feels truly blessed to have found the creative fashion path that he is on as it fulfills him just as much, if not more, than football.

For more information on ArtistiCreation, please visit: http://theartisticreation.com
To RSVP for The Fashion Peep Show: [email protected]

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