TypeTogether Announces New Releases Edita and Etica Type Families Now Available

    PRAGUE, CZECH REPUBLIC, January 19, 2010 /24-7PressRelease/ -- TypeTogether (www.type-together.com), an independent type foundry created in 2006 by designers Veronika Burian and Jose Scaglione, has announced the release of two new type families, Edita, by catalan designer Pilar Cano, and Etica, by the renowned design studio Leftloft from Milan.

Edita is a gentle typeface, humanistic in concept yet with a contemporary feel, where softness and fluidity play a very important role. This can be seen especially in its italics, which are loosely based on handwriting. This type family is intended to be used in books where text is set together with photographs and other graphic elements. However, Edita is a general book typeface, versatile enough to be used in many other contexts, from novels to promotion material.

Etica is a multifaceted typeface originated as response to Helvetica's ubiquitousness, Etica emphasises the softer, warm side, while maintaining a strong and decisive appearance. The challenge was to obtain the same force, versatility and colour that are some of Helvetica's greatest qualities. The same proportions have been maintained, albeit with slightly reduced letter width. The resulting design has soft strokes, open counters and terminals; aesthetically resting somewhere between a grotesque and humanist sans serif. It successfully combines masculine force with female delicacy.

These new type families are available in OpenType format at TypeTogether's online store (www.type-together.com). They support more than 40 languages that use the latin script and a wide range of OpenType features that allow for typographic refinement and delicate typesetting.

Quick Links
Type Together: http://www.type-together.com
Edita: http://www.type-together.com/Edita
Etica: http://www.type-together.com/Etica

About the Designers
Pilar Cano is a graphic and typeface designer from Barcelona, where she gained her first degree in Graphic Design. In 2006 she graduated from the MA in typeface design at the University of Reading, UK. The same year she co-founded Mídori, a graphic design studio specialised in editorial design. Currently she works on her own as graphic and typeface designer as well as teaching typography at BA level. Pilar partially edited and wrote the book typosphere, and has developed custom typeface design projects.

Leftloft is a visual communication studio based in Milan since 1997. The studio has grown to a staff of 16 people with multi-disciplinary skills, able to provide solutions for all information and communication needs. The studio has been established by Andrea Braccaloni, Francesco Cavalli, Bruno Genovese and David Pasquali. All are members of AIAP (Italian Design Association for Visual Communication) and BEDA (Bureau European Design Association).

In addition to their design activity, the partners teach at the Milan Politecnico Faculty of Design. Leftloft is also a promoter of the Graphic Ministry, a cultural association promoting design culture. In autumn 2008, Leftloft opened a new additional office in New York City, USA.

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