Hairdressing Group Launches In-Salon & Online 'Love Your Hair' Campaign - Love is in the 'Hair' at Westrow in GBP20,000 Promotion

    LEEDS, ENGLAND, January 19, 2010 /24-7PressRelease/ -- As part of the campaign, Westrow is giving away 400 haircuts to men and women worth more than GBP20,000, when its seven salons cut hair for free all day on February 12 ahead of Valentine's Day.

As well as an in-salon competition, a separate online promotion will give away 100 free haircuts - ten every day for ten days from 19 January - to people signed up to a specially created Facebook fan site www.facebook.com/WestrowHair.

Established in the mid-eighties by Marc Westerman and Steve Rowbottom, Westrow has grown to become one of the North's most prestigious hairdressers, with celebrity clientele among its thousands of regular customers - the award-winning pair regularly travel the world giving advice and demonstrations.

Co-Owner Steve Rowbottom said: "We've come a long way since we took out a bank loan back in the mid-eighties to buy a single hairdresser's chair and we felt it was time to give a little back to the community as well as the customers we have served over the years.

"We're making a donation to our chosen charity Martin House, and as a big thank you to everyone else we're giving away free haircuts at every one of our salons - in total, that's over GBP20,000-worth of free haircuts, and 400 early Valentine's Day treats for the winners."

Westrow's brand agency Banana Kick has produced the creative work with consumer and online PR specialists Umpf providing publicity and digital support.

*From January 19, Westrow's Facebook fan page www.facebook.com/WestrowHair will give away ten free haircuts every day for ten days. Each free haircut, inclusive of drying and finishing, is worth more than GBP50.

Umpf is one of the new breed of PR agencies working beyond traditional, one-way media relations. In today's PR world, interaction, relationships, communities and conversations are equally as important as the ink of media coverage.

We deliver clever, creative campaigns across traditional, digital and social media channels.

It's like PR, but with a bit more Umpf. Visit http://www.umpf.co.uk/

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