B2B CFO Featured in Colleen DeBaise's 'The Wall Street Journal. Complete Small Business Guidebook'

    PHOENIX, AZ, January 24, 2010 /24-7PressRelease/ -- B2B CFO was sought out by Colleen DeBaise, author of 'The Wall Street Journal. Complete Small Business Guidebook' to supply a sample cash-flow projection for a section in her book called Handling Your Company's Finances. The example given by Jerry L. Mills, founder of B2B CFO, showed the fundamental need for planning ahead financially when trying to survive the ups and downs of owning a business and how a Chief Financial Officer will aid in improving business cash flow.

As the country's largest CFO firm, B2B CFO takes a unique approach in how they practice their business. When a company initially hires their services it's usually to have urgent concerns assessed, prioritized, and attended immediately. It is B2B CFO's practice to take a three phase approach by, first, acquiring their client, second, delegate their client's incipient tasks to the lowest cost possible, and third, propose an on-going partnership for constant improvement.

With each progressive phase, the B2B CFO partner will coach the client's staff in order to minimize dependence on the partner, effectively decreasing fees, increasing independence, and optimizing employee efficiency. It is through this method that the client is able to hire the partner as a part time CFO. This way, new business owners can keep the nation-wide resources available through B2B CFO for as long as they want without the deterrent of cost.

B2B CFO provides services on an objective basis through seasoned partners who average twenty-five years of CFO experience. Each partner is supported by associates with a collective 3,331 years of experience. This is accompanied by a national partnership of resources such as banking and lending relationships. Other resources include the latest technical software for client services.

In 'The Wall Street Journal. Complete Small Business Guidebook', Colleen DeBaise featured B2B CFO as experts in cash flow management. It is through the professional insight of B2B's Interim CFO's that small business owners are able to successfully plan exit strategies. By assisting a client with the important elements of building company value an owner can feel free of worry when making the choice to either leave a trusted associate at the helm or passing the company on through a lucrative sale.

Unlike a full-time CFO, B2B partners will extend their services to emerging and mid-level companies through the simplicity of a handshake. No contracts needed. They will provide what their clients need in an affordable, as-needed basis, which turns out to be a fraction of the cost of what a full-time Chief Financial Officer would incur.

Website: http://www.b2bcfo.com/

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