By McCormack Public Relations and MAK Consulting Team Up to Offer Specialized Writing, Media Relations and Online Marketing Services to Healthcare Organizations

    RIVERSIDE, IL / ELK GROVE VILLAGE, IL, January 30, 2010 /24-7PressRelease/ -- By McCormack Public Relations and MAK Consulting have teamed up to offer integrated writing, media relations, web site design and search engine optimization services that enable healthcare organizations to "have their cake and eat it too."

"Healthcare is truly unique - and, therefore, organizations require specialized communications expertise. At the same time, healthcare organizations have all of the same broad marketing needs as other companies. So, they often struggle to find marketing agencies or professionals who truly understand all of the industry's quirks while still providing a full gamut of services," says John McCormack, principal of By McCormack Public Relations. "Our alliance with MAK Consulting, however, enables us to continue to offer highly specialized healthcare writing and media relations services while also bringing a highly trusted web site design and search engine optimization resource to the mix."

Healthcare writing, media relations, web site design and search engine optimization are especially challenging activities for organizations that cannot devote staff members to these functions. Making matters worse: Not just any marketing communications agency can get the work done. However, through the By McCormack Public Relations and MAK Consulting alliance, healthcare information technology companies, hospitals and physicians practices can access a broad array of services, all backed by the healthcare industry expertise needed to ensure success.

By McCormack Public Relations offers healthcare writing and healthcare media relations programs via its two main service offerings: PR 4 HCIT, a public relations program designed specifically for healthcare information technology companies, and PR Remedy, a turn-key communications program designed for hospitals and physician practices. Through both of these innovative programs, healthcare organizations tap into top-notch writing and effective media relations services - and, most importantly, in-depth industry knowledge gained through more than 20 years of healthcare communications experience.

In addition, By McCormack Public Relations will work with MAK Consulting to provide web site design and search engine optimization services that truly resonate with key decision-makers in the healthcare industry. MAK Consulting is Chicago's premier website design and search engine optimization company, having produced successful online marketing programs for a variety of large and small businesses.

"We understand what it takes to successfully build an online marketing program," says Matt Kush, CEO of MAK Consulting. "By working closely with By McCormack Public Relations, we will be able to uniquely tailor our specialized services to healthcare industry clients."

About By McCormack Public Relations
By McCormack Public Relations has successfully developed and implemented public relations programs for a wide variety of healthcare information technology companies, from start-ups to Fortune 100 companies, as well as for an array of provider organizations, from small group practices to large multi-facility health systems. Founded by a healthcare journalist, the virtual agency produces all of the communications materials that organizations need such as case studies, press releases and whitepapers. The agency's media relations programs have resulted in prominent placements in key healthcare industry and business magazines--and have garnered attention in a variety of consumer media outlets from local weekly newspapers to nationally syndicated talk shows. For more information, go to: http://www.bymccormack.com or e-mail us here.

About MAK Consulting
MAK Consulting is a premier Website Design/SEO Services/SEM Management company that serves a variety of businesses from large corporations to mid-sized companies to entrepreneurial start-ups. The online marketing consultancy helps companies experience significant growth by implementing strategic online marketing programs that include high quality web site design, SEO search engine and e-mail marketing services. For more than 11 years, MAK Consulting has surpassed expectations by providing "what it takes" to leverage the power of the Internet and ultimately increase sales. For more information, go to: http://www.makconsultinginc.com or e-mail us here.

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