New Book Shows 50+ Entrepreneurs How To Cut It In This Economy

    NEW YORK, NY, February 04, 2010 /24-7PressRelease/ -- In last Wednesday night's State of the Union address by President Obama, he reiterated the importance and praised the determination of entrepreneurs especially in this economy: "We should start where most new jobs do -- in small businesses, companies that begin when an entrepreneur takes a chance on a dream, or a worker decides it's time she became her own boss."

Once upon a time the "golden years" meant golf carts and Florida. Now, longer life expectancy and growing economic insecurity mean more and more 50+ Americans are seeking to stay vitally engaged in a changing world, and to take their productivity skills to new levels. The Second Chance Revolution: Becoming Your Own Boss After 50 provides all the tools necessary for this quest. In a clear, easy to understand format, it shows members of the over 50 generation how to work for themselves and how to spend the second half of their lives doing what they really love.

There are millions of people out there who need help. The Second Chance Revolution provides that help. Get real - Munnell and Sass documented that it takes, on average, one year for 50% of 50 year old job seekers to find a job. By age 55, it takes two years for half to find a job! The chances for people over 50 are not good; here is your second chance. The Second Chance Revolution uses real life examples and stories to teach future entrepreneurs about potential pitfalls, and opportunities for success and growth.

Our economy is in crisis right now. Entrepreneurship can help many people over 50 deal with this crisis, whether they had already retired and now realize they need to head back to work, or if they have been forced out of their job, but want or need to continue to make money.

"What's driving it all?" asks co-author, David Carroll. "What's motivating people over 50 as they look to the future? For most, it's their longtime dream: How can I be my own boss, in my own business, on my own time, doing my own special thing? That's it in a nutshell. Read on to find out how."

Co-author and Professor Edward Rogoff heads the Lawrence Field Center for Entrepreneurship at Baruch College in New York. He sees The Second Chance Revolution as filling a vital need in a society that increasingly cannot provide adequate social security for a huge and ever growing 50+ population. According to Professor Rogoff, "The 50+ population has great capabilities to enter self-employment such as expertise, strong personal networks, and financial strength. But they also have to be wary of taking too much risk. A younger person can bet the ranch on a business idea and still have time to rebuild their nest egg. But an older person needs more conservative strategies that will still accomplish their goals."

Becoming self-employed could be a career shift or part of a retirement strategy. For a variety of reasons - the need to generate income, the desire to stay engaged, or just a longing to satisfy the itch for a new professional adventure - many 50+ people are looking for new ways to go off on their own. The Second Chance Revolution helps members of the 50+ generation to explore their full range of life options, and to come up with creative approaches that bring effective life solutions.

The Second Chance Revolution: Becoming Your Own Boss After 50 is available for $17.95 in most bookstores or by calling Independent Publishers Group at 800.888.4741.

Original Edition. 6x9, 183 pages, 2 illustrations. ISBN 978-0-9791522-9-0. $17.95. See our website for a 300 dpi PDF of the cover.

Website: http://www.rowhousepublishing.com

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