Cochlear appoints Switched on Media to Develop its SEO across the Asia Pacific Region

    SYDNEY, AUSTRALIA, February 10, 2010 /24-7PressRelease/ -- Cochlear Limited, the world leaders in implantable hearing loss solutions, has appointed Sydney based Switched on Media to develop search engine optimisation solutions for its various websites across the Asia Pacific region. The move verifies the importance of extending SEO principles to incorporate regional and language based search.

"This is a unique opportunity for Switched on Media to work on such a broad based account," says Alex Asigno, Head of Search at Switched on Media. "It shows the importance of local and language based search to target a specific regional audience. We're very excited to be working with such an internationally recognised and respected brand."

Switched on Media has been engaged to develop search strategies to target the Australian, New Zealand, Japanese, Korean, Indian and Chinese markets with the aim to increase web traffic across Cochlear's regional language sites.

Chris Harold of Cochlear Limited, says: "We are thrilled to be working with Switched on Media and look forward to building a lasting relationship which will take our website's SEO strategy to new heights."

Switched on Media has already conducted preliminary research and provided recommendations to Cochlear on search optimisation for its current and prospective websites. In this engagement, Switched on Media will be following up these initial recommendations with additional SEO marketing strategies that will seize new opportunities in order to continually optimise and build the presence of the Cochlear website in the targeted markets.

For more information or to arrange an interview, contact:

Alex Asigno
Head of Search, Switched on Media
02 8248 5056
0405 947 232

Chris Harold_/strong
Cochlear Limited
02 8002 2867

Switched on Media

Switched on Media is a leading digital marketing agency combining Search and Social media enabling brands to engage with consumers and deliver ROI. Switched on Media has proven expertise in the automotive, financial, retail and travel sectors, working with world renowned brands such Canon, PayPal and Westfield. Employing a team of industry experts enables Switched on Media to deliver deep levels of expertise, service and results across search engine optimisation, social media and pay per click marketing.

Website: http://www.switchedonmedia.com.au

About Cochlear Ltd
Cochlear is the world leader in manufacturing hearing implant solutions and pioneered the modern day cochlear implant. With its global headquarters in Sydney, Australia, Cochlear today operates in more than 70 countries supporting more than 200,000 recipients of its cochlear and bone conduction implant technology.

Website: http://www.cochlear.com

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