All Press Releases for February 13, 2010
Zurich Connect To Sponsor ITV1'S The Bill
Zurich Connect, the direct car insurance company from Zurich, was today announced as the new fully integrated sponsor of ITV1's The Bill from February 4th 2010.
CARDIFF, WALES, February 13, 2010 /24-7PressRelease/ -- The sponsorship package will see Zurich Connect become the sponsor of the long-running award-winning drama, produced by talkbackThames, which moved to a new weekly 9pm prime-time slot in 2009. The deal, which includes broadcast, online, mobile and licensing rights, was negotiated by ITV Commercial, FremantleMedia Enterprises (FME) and Mindshare Invention on behalf of Zurich Connect.
Emma Hanna, Brand and Acquisition Manager at Zurich Connect said: "We are extremely excited to announce our sponsorship of The Bill. This provides a fantastic opportunity for us to raise our brand profile, connecting the drama of The Bill with our aspiration to establish Zurich Connect as one of the leading car insurance providers in the UK."
Kirsten Gillard, Sponsorship Manager, ITV Commercial, said: "We are very proud to have Zurich Connect on board as sponsors of The Bill, particularly as this will be the first television sponsorship Zurich Connect have embarked upon."
Dominic Burns, SVP Licensing UK for FME, managed the online and off-air deals, commented, "We are very pleased to be working with Zurich Connect and hope that the integrated sponsorship programme will deliver an exciting proposition for their customers as well as their employees."
Publicis will produce the sponsorship idents which will star Zurich Connect's new animated characters.
For further information please contact:
Caroline Cook
Corporate Communication Manager, ITV Plc
0207 157 3709
Website: http://www.zurich-connect.co.uk
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