WSI-We Simplify the Internet-Small to Medium Size Businesses are No Longer on Their Own When Trying to Figure Out How to Make Money on the Internet in Western Massachusetts

    PITTSFIELD, MA, February 17, 2010 /24-7PressRelease/ -- The worldwide leader in Internet Marketing solutions is proud to announce the launch of a new office to serve Pittsfield and the entire state of Massachusetts. Small and medium-size businesses in Massachusetts can now utilize leading-edge Internet marketing techniques such as Paid Search Marketing, Search Engine Optimization, and Social Media Marketing to attract more qualified prospects to their website and convert those prospects into customers, growing their revenues and reduced operating expenses.

Weak economic conditions continue to challenge most business owners today, driving them to find new ways to efficiently and costs effectively reach their markets with a differentiated, compelling value proposition and offer. Traditional marketing methods are expensive, and no longer provide a good return on investment, when they can be measured at all. As the Internet continues to grow globally as the dominant tool for conducting business, it is more important than ever for small and medium businesses to leverage Internet Marketing strategies to reach their regional and local markets.

WSI's newest office will be run by Mr. Michael Vaughn and will provide proven, innovative Internet marketing strategies and solutions to businesses in Massachusetts. Key to successfully delivering these solutions is the use of two proprietary WSI tools--the WSI WebScan Report to study the current effectiveness of a company's website and those of its competitors, and the WSI Internet Business Analysis to understand a company's current status, challenges, and goals.

Leveraging these tools, Mr. Vaughn and his team provide integrated solutions, blending the optimal combination of website design and optimization, paid search marketing (PPC), search engine optimization (SEO), social media marketing, email marketing, lead nurturing and remarketing, web analytics, and content management to enable clients to successfully connect and conduct business with their target markets over the Internet.

Internet Marketing addresses all of these issues. Costs are significantly less than traditional marketing--as much as one quarter to one eighth the cost, depending on a variety of factors. And with the ability to track virtually every aspect of activity and calculate the ROI of marketing initiatives using web analytics, marketing spend is no longer a mystery. Not only can companies capture traditional metrics such as Cost Per Lead and Customer Acquisition Cost, there is now an unparalleled opportunity to measure every aspect of visitor behavior.

There are significant benefits in cost and transparency offered by Internet Marketing not available with traditional marketing. That said, when developing your marketing strategies and plans for 2010, businesses should consider whether it is appropriate to maintain some combination of both offline and online marketing programs. Take the best from both worlds to create a go-to-market plan that enables you to reach your market with the right message and the right offer to create build awareness, increase qualified prospects, and convert them into lifelong customers.

Mr. Vaughn has over 30 years experience as a marketing and operational executive in the Retail and Consumer Product Goods industry. With the wealth of business experience that Mr. Vaughn has, it is easy to see how his insights might benefit a growing business. Mr. Vaughn's belief is that small business is the backbone of America and the Internet has just leveled the playing field.

About WSI:
With a network of over 1500 offices in 88 countries, WSI is the leading provider of Internet solutions to small and medium sized businesses the world over. Headquartered in Toronto, Canada, WSI provides affordable Internet related services and technologies that deliver maximum return on investment for businesses. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI's offerings and business opportunities, please visit our website at www.wsiMoreProfits.com.

If you would like more information about WSI and/or to receive a complimentary $349 value Webscan, please visit www.wsiMoreProfits.com, contact Michael Vaughn at [email protected] or call (413).770.7185 today.

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