New "Killer Online Press Releases" DVD Shows How to Get Online Publicity

    KAYSVILLE, UT, February 18, 2010 /24-7PressRelease/ -- A new DVD, "Killer Online Press Releases" (www.OnlinePRBook.com) shows how to get to the top of search results and on the top news web sites. The DVD has 3 hours of 'how to' content that teaches online publicity for small business owners and PR pros. The training is by author Janet Meiners Thaeler (@Newspapergrl).

"Not every story is newsworthy enough to get media coverage so PR pros need to master and deploy SEO tactics to get their clients in search engines," says Thaeler. One focuses on the short term and online press releases show longer-term results.

See a preview of the online pr video on YouTube (http://www.youtube.com/watch?v=2-5JJpWRDXs).

Techniques shown include doing keyword research and putting keywords in press releases so search engines will bring traffic to a web site long after the news has gone stale. Following the techniques taught will bring links from major news sites like Google News, Yahoo News and from blogs.

"One of the biggest mistakes people make with press releases is not distributing them online using a newswire. They miss an opportunity to get wider coverage than they can get on their own. There are many free and paid services to choose from, and I review several of them," said Thaeler. Included with purchase are bonuses including coupon code to save $25 off a PRWeb press release.

One tip Thaeler gives - when writing for an online audience, forget AP style. Focus instead on OL (online) style. That is, make it easy for people to quickly skim information and to find out more. Especially important is including social sites as part of an online publicity plan.

"Killer Online Press Releases" DVD Sample Content
- Section: Using Online Tools to Find Something Newsworthy
- Section: Doing Keyword Research to Find Words that Pull in New Customers
- Section: Creating an Online PR Campaign

- Bonuses: Transcript and handouts from a webinar with Joan Stewart, $25 off a press release
- Comes bundled with book, "I Need a Killer Press Release, Now What??"

- Runtime: Over 2 hours
- $97
- ASIN: B0036FFNTE

About Janet Thaeler
Janet Thaeler is the author of the book "I Need a Killer Press Release, Now What??" The book is required reading for PR students at a Utah university. PRWeb dubbed her webinar with them one of the top 10 of 2009.

She is an online marketer and online PR pro who writes columns for Small Business Trends, and The American Express Open Forum. Her blog is at Newspapergrl.com and onlineprbook.com/blog.

Affiliates may promote the DVD and book combo on Clickbank for a 50% payout.

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