Docucopies Dominates Online Color Copies After Three Years of SEO, SEM, and Social Networking

    HUDSON, WI, February 18, 2010 /24-7PressRelease/ -- Three years after launching a coordinated effort involving SEO, SEM, social networking, and other up-and-coming online marketing strategies, Docucopies.com has become the web's leader in low-cost color copies and printing, and the company has solidified its place near the top of the SERPs for their most coveted keywords and phrases.

If half of the previous sentence sounds like gibberish, you aren't alone. It was all Greek to Roe Pressley, the company's chief SEO, when he first joined the team in 2007. Now, after three years of delving into the many marketing opportunities presented by "Web 2.0," he considers himself a pretty savvy search engine optimizer (SEO), social networker, and general public relations person.

Pressley came to Quantum Digital, Docucopies's parent company, fresh out of college with a BA in Journalism and a focus on Arts and Enertainment - not exactly the kind of credentials you would expect to find with an employee at an Internet and color copying company. But his skills in writing carried over to what he jokingly refers to as journalism's "evil twin," public relations. Soon he was writing copy for the company's websites, putting out press releases, maintaining the company blog, writing marketing e-mails, and delving into a specific niche of search engine marketing (SEM) known as search engine optimization.

His foremost task was to make the company's main cash cow, the online color copying and printing service Docucopies.com, appear higher in the Search Engine Results Pages (SERPs) for their most competitive terms. Learning the craft and honing his skills over the coming year, Pressley would soon shepherd the site from a ranking somewhere around 350th for their most coveted keywords (which essentially equals not ranking at all) to ranking consistently on the first page, where it has bounced between #10 and #1 since early 2008.

"The Internet of 2006 and early 2007 is vastly different from the Internet we see today, and in our attention-deficit culture I think a lot of people forget that," says Pressley. "What they used to call Web 2.0 was in its relative infancy then. Myspace still dominated social networking, blogging was just really starting to take off, and 'tweeting' was still something only birds did."

With the explosion of new services for social networking, media sharing, content syndication, and other forms of information exchange, the Web quickly evolved from a simple two-dimensional marketing tool for businesses to something closer resembling a living, breathing and ever-evolving creature which, therefore, must be continually studied, says Pressley.

"Some of the services we hear about every day now are going to end up having been just a bunch of overblown hype in the near future," he elaborates. "Many of these little tech toys and widgets that 'experts' say every business needs to have may be gone in a year, or will have given way to something more practical, something more useful. In a marketplace like this, having a little Internet ADHD is actually an advantage."

Even with their success, Pressley says maintaining their position in the SERPs, as well as implementing and growing other Internet-related marketing and networking strategies, takes constant upkeep.

"Half of the job is just keeping on top of all the latest technology trends," he says. "The other half is deciding which ones are going to be useful to us, and innovating new ways to use them."

For more information on Docucopies and their color copying and printing services, visit them online at http://www.docucopies.com, read their company blog at http://docucolorcopies.blogspot.com, Friend them on Facebook, follow them on Twitter, or... Well, you get the idea.

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